How to Build a Facebook Page for Business: A Guide for Beginners

Having a Facebook page for your business is a great way to market to a new audience. It’s free to create accounts on social and gives you access to millions of people that you may not have been able to reach before. 

You don’t have to be tech-savvy to create an amazing Facebook page for your business. Whether you consider yourself an internet expert or it’s your first time logging on, this guide will make it as easy as pie! Let’s take a look at the steps you can take to not only create a business page but have it finished and ready for the public to see! 

What is a Facebook Page for Business?

If you’re interested in having a business page on a website like Facebook, you must have your own personal account first. This will show people who visit the business page who owns it. Not to worry, that’s about the only connection between the two pages. A Facebook business page is a completely separate page from your personal account. 

Businesses use them to promote products, services, and further their brand. Some Facebook business pages are solely for causes or non-profits. To separate business pages from other types of accounts on Facebook, there are specific features that only business pages have. Some of these features include:

  • Advertisements
  • Scheduling posts
  • Analytics

If you want your Facebook business page to be as successful as possible, make to take advantage of every feature there is available and use it for your companies benefit. 

Easy Steps to Set Up a Facebook Page

The first that you’ll need to do is log into your personal Facebook account. If you don’t already have one, you can create one in just minutes. If you’re not interested in having social media for yourself personally, you can create the page, set it to private, and solely use it for the creation of your business page.

Categorizing Your Business Page

Once you’ve logged into your personal account, find the button next to your name that looks like a house. This is in the upper right-hand corner if you’re doing it on a computer. This will take you to the explore section of your account and you’ll see the Pages tab on the left-hand side of the screen.

If you’re using the Facebook mobile app, you’ll find three horizontal buttons in the bottom right-hand corner. You’ll then see an orange flag on the dropdown menu that says “Pages”, select that. 

Once you’ve selected Pages from the options, you’ll be led to the main page. Think of this as Pages home screen. Here you’ll be able to see your own pages, ones that are suggested to you based on your personal profile, and create new pages. 

Click on “Create Page”. After you’ve selected this, you’ll get the option to choose a specific page type for your business. There are currently six choices that Facebook gives business pages. They are the following:

  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

You can click on any one of those options and see the categories that fit within each choice. For example, a famous actor creating a business Facebook page might fall under the Entertainment category, but it also falls into the Artists, Band or Public Figure one as well. 

Finding which one you should choose isn’t as always as easy as you’d think. What do you do if your company can fit into multiple categories? Choose whichever category that fits your business the best. 

It’s also important to know that each page type comes with different options and features. Take your time to pick a specific category. It may be a good idea to ask your business partners which one they think the business falls under. 

Thankfully, Facebook allows you to change the category after creating a page. If you pick the one that you think is best and after using it for a while you realize that a different one will work better, you can easily switch! 

Now it’s time to enter the name of your new page. You’ll see several other informational fields to fill in, enter all of the information that you can. You can always go back and update this section. After this, click on “Get Started” and you will automatically be taken to the page that you’re working on. 

At this point, you’ll likely see a variety of different prompts. These will have tips and tricks to make it as easy as possible to make your new business page look the best it can. You’ll want to have all of this filled out before you let the public see the page. 

You’ll see a navigation bar on the top of the page. Find “Settings” and click on it. Once you’ve done that, choose “Page Visibility”. This gives you the option to unpublish your page. You’ll want your page unpublished until you are completely finished creating it. Make sure it’s unpublished and save your changes. After you’ve done this you’ll be the only one you can see the page until you make it public. 

Make it Picture Perfect

Just like any social media profile, it’s important to add a profile picture to the page. This doesn’t have to be a picture of a person! You could post your company logo, your team, a photo of your brick and mortar building, or even a product or service that you sell! With that being said, you can add a photo of someone if you consider them the face of the company. 

There are a few things you need to consider when choosing a photo for your business profile. For starters, less is more can be applied to this step. You don’t want a photo where someone has trouble knowing what they’re looking at. For example, if you do choose a picture of your physical store, don’t just post a picture of the building. Make sure that the name of the store or logo is the center of the photograph. 

If you’re adding a photo of your team, be sure that they all look happy to be there. Having employees who are less than enthused isn’t going to bring in business. If you choose to solely use your companies logo, make sure it’s something that is recognizable. 

Once you’ve chosen what you want the photo to be of, you’ll have to make sure it’s 180 x 180 pixels in size. If not, it could corrupt the quality of your photo or even make you crop something off to fit within the frame. There are plenty of online tools that are free and will help you find the right size photo. 

By this time, you’ll have a photo that you’re ready to use as your display picture of the business page. Upload the photo and give it a caption if you feel like it’s necessary. Captions used to be very popular on Facebook, but have died down over the years. It couldn’t hurt to add a quirky title to relate to your audience. 

All About Cover Photos

The profile photo isn’t the only photo that you need to add to your new page! Facebook has cover photos as well. These are photos that are rectangular and appear at the top of the page. Just like a main profile photo, you can choose from a variety of things to have as your cover photo. 

One of the best things could be your companies catchphrase or something that you stand behind. For example, if you’re a tax service company, you could post a photo that shows money and says something along the lines of “finding our clients the best tax return available.”

Cover photos are much larger than profile photos. They are 828 pixels by 315. You can use those free tools online for cover photos as well. One thing to remember is that you want your cover photo to look great on mobile devices as well. 

Mobile devices have a smaller space allotted for cover photos. Make sure you have a phone or tablet handy to see how the cover photo looks on mobile. You wouldn’t want someone’s face to get cropped out or half of your catchphrase to be cut off by the borders. 

Once you’ve found the perfect photo, select “Add a cover photo”. This button can be found in the upper-left-hand corner of the page. Upload your photo and then move it around until you it’s in a position that you think fits properly. If you’re happy with how everything looks, save the changes and move forward to the next step. 

Focus on a Call-to-Action Feature

As a business owner, you’re well aware of how important a call-to-action is for a business. These help customers buy products, sign up for services, join an email list, and more. You can use a call-to-action to help people get involved with giveaways and sweepstakes. Whatever way you choose to use them, call-to-actions are amazing business tools. 

Facebook business pages allow you to add a clickable button for this purpose. You can do this by clicking directly under your cover photo. You will see several different button options to choose from that are categorized. Let’s take a look at which call-to-action buttons you can pick from:

  • Book Now is best used if you offer appointments or if you’re a travel agency, hotel, or rental service. 
  • Start Order is perfect for business who sell products or offer food delivery services
  • Contact Us leads the public to a page for lead generation
  • Send Message allows people to send a direct message to your business page
  • Sign Up brings people to a subscriber capture
  • Call Now will allow visitors to call your business with just a click of a button
  • Send Email makes it easy for guests to email your company 
  • Play Game is for businesses that have mobile or online games 
  • Watch Video can lead people to videos on the business page or your companies website
  • Use App button will lead people off the Facebook website and to the app store to get your app
  • Shop Now is best for businesses selling products online or on Facebook
  • Learn More when clicked gives a synopsis of your business to the reader

The best part about all of these options is that you can use just one of them, all of them, or any combination of buttons. This is easily one of the best features that Facebook has to offer for businesses. 

It’s Time to Describe Your Company 

Now that you have photos on display and call-to-action-buttons, it’s time to create a description for your business. This is designed to help people who don’t know about your business learn a thing or two. It’s a great way to reel in new customers and social media followers. 

Facebook allows you to add a 155-character description. The description will show up when someone uses the search feature. This is why it’s crucial to have an amazing description part of your business page. 

Simply click on “Add a short description” and begin typing in. It only takes a sentence or two to meet the character requirement. Once you’ve written a description that you like, save the changes that you’ve made. 

Make a Custom URL 

You’re almost done! Each page will automatically get assigned a URL from Facebook. These are usually made up of the name of the page and a mixture of numbers. To make it as easy as possible for customers to find you, you can customize the last half of the URL. If your company is called John’s Hardware, you can make your link look like facebook.com/johnshardware. 

It’s in your best interest to make it short and sweet. You don’t have to use your entire companies name, but someone should be able to easily know what your URL means. For John’s Hardware, you wouldn’t want it to be something just like facebook.com/jh. That’s too simple and doesn’t let anyone know where that link is leading them. Don’t use abbreviations and avoid numbers if you can. 

Change the Privacy Settings of the Page

At this point, your new business page is just minutes away from being published! You’ve done great so far and the rest is even easier! It’s important that the page is safe and secure. Depending on the size of your business, you may need several people involved in running your page. You can add in a few moderators and a handful of admins to make sure the page runs smoothly as possible. 

To adjust the privacy and security settings, you need to click on “General Settings”. There are a variety of different things you can do from here. Since every business has different security measures, below is a general idea of what you can do to make things as secure as possible. 

You can turn on shortcuts in this section. This makes it easy to get to your business page when you’re using your personal profile. Another thing you can do within the settings is to allow visitors to make posts on your companies page. Some businesses love this feature, others despise it. 

If you’re okay with the public writing whatever they want about their experience to all of your followers, you can enable this. If that freaks you about, you can also opt for reviewing posts before they’re actually posted live. This feature lets moderators approve or reject each post. Though it is more work, it can be incredibly beneficial. 

A great feature in settings is to make your page taggable. This means if someone had an amazing experience at your store, they can share that with their friends. If Jane Doe found exactly what she needed at John’s Hardware, she could write “@John’s Hardware has everything in stock and the staff is so friendly!”.

Who do you think her friends will go to the next time they need tools or supplies? 

Special Features

There are a handful of cool features that we wanted to add in so that you don’t miss out. The first one we’ll be covering is the curated message settings. If someone sends your company a direct message, you can enable the Response Assistant. This will immediately send back a response to the person who initially sent you the message. 

You can make the automatic response something like the following:

“Thank you for contacting John’s Hardware. We’re busy working on bringing you amazing service and will respond within 24 to 48 hours. Thanks for taking the time to send us a message. Enjoy the rest of your day.”

This shows the individual that you appreciate their time, you will respond, and you are personable by telling them to enjoy their day. Speaking of messages, Facebook will give you the option to opt your company in to be discoverable on the Messenger Discover page. This is a great way to reach an audience that requires no work from you! 

Another thing you can do is 

Final Steps Before Publication

Your business page is practically ready to go! Now that you’ve done the work, the exciting stuff begins! If you look at your cover photo, you will see three single dots. Clicking on this will lead you to a menu where you can add in some last-minute information about your business. Choose what out of the menu to fill out and enter the proper information. You can get an overview of what your Facebook page will look like by clicking on “See all information”. 

It’s never a bad idea to scan through each section. You can do this to check for typos, look for missing information, and to double-check contact information. You can even add a section for your staff members if you want them to be public. Make sure that you have their written consent before doing this.

If you’re a restaurant you can upload a menu to your page. You’ll also be able to humblebrag about any awards your company or team members have earned. If you sell products directly from the business page, this would be a great time to write quick captions for each product. Just like any other part of your business page, you can easily come back and make changes if and when it’s needed. 

Have you double-checked everything? If you’re happy with the status of your page at this point, you can publish it for the public to see! To do this, we’re going to go back to Settings just like we did in the beginning. Choose “Page Visibility” again and publish your page. Don’t forget to hit “Save” to publish the page.

Another cool feature is the notifications that a business page comes with. Getting notified every time there is something happening on your business page may sound great, but if your business is successful, this can get overwhelming pretty quickly. You can customize this area so that you’re only notified of specific things. 

You may want to be notified of messages or public posts. This will prevent any miscommunication and ensures that you’re seeing all the important posts or questions from your audience. You can choose to receive notifications view push notification on your phone or computer. You can also get them via email or even by text. 

Bottom Line 

When you have a business page on Facebook, you can get more customers, make it easier for the public to contact you, showcase what your company has to offer, and more. Whatever your reason behind making a page is, it’s a great idea! Hopefully, this guide made it as easy as possible to create a page. 

There are a variety of free online tools that can make complicated parts of making a page a bit easier.  If you’ve reached this point, you have all of the knowledge that you need to make an amazing and successful Facebook business page. Now find a beautiful photo, add some moderators, and publish an amazing page!