Of course, the format you typically use for listings doesn’t necessarily translate well to an Instagram caption. On Instagram, you really just want to give your audience a teaser that gets people interested enough to reach out to you directly.
How do you craft hard-hitting real estate Instagram captions that get people to pay attention? That’s what this guide is all about. We come bearing ideas for realtor captions for Instagram, as well as handy tips that will help you level up your skill set!
How to Write Memorable Realtor Instagram Captions
So, you want to start using Instagram as a marketing platform? You probably have plenty of experience with using Instagram in your private life, but crafting winning business captions is a different beast. These tips will get you off to a great start:
- Keep your real estate captions for Instagram short and sweet — because they’re not listings on your website. Instagram might have a rather generous character limit of 2,200 for your feed captions, but that doesn’t mean that you don’t need to adapt your message to the platform!
- Ask questions to encourage people to leave comments and begin building connections. Even simple questions like “Can you see yourself living in this cozy cottage?” can definitely do the trick.
- The real estate business is definitely about selling dreams. Why not craft engaging just sold Instagram captions that show previous clients starting a new chapter of their life in a beautiful home? These kinds of posts get people excited about turning their vision for the future into a reality.
- Some real estate agents think their realtor Instagram captions should be nearly as formal as the content they post on their own websites, but that’s not necessarily true at all. Feel absolutely free to adopt a casual, friendly, and very chatty tone in your Instagram captions. This approach can only help you connect with your audience!
- Don’t forget about the call to action. Instagram is a powerful marketing platform, but only if you do it right. You can invite your followers or Insta audience to check out your website for more listings, give you a call to schedule an appointment, or even simply ask them to share interesting stories about buying and selling property in the comments.
These tips are only the tip of the iceberg (excuse the pun!), of course! Other things to consider include peak posting times, analytics, and social media calendars, but this guide is all about captions. Experiment with different lengths and styles to see which types of captions get the highest engagement rates, and keep practicing. You’ll be a pro before you know it!
Meanwhile, check out some ideas you can use as inspiration for your real estate Instagram page — and feel free to put any elements that resonate with you to work for you!
Cute Real Estate Instagram Captions
1. Home is where the heart is, and your dream could start here.
2. Who wouldn’t want to put their feet up to enjoy this cozy fireplace?
3. We’re crushing hard on these original wood stairs — but check out the stained glass windows, too!
4. Could the key to your heart be buried somewhere under the doormat?
5. We could just picture ourselves hosting crazy garden parties here. What about you?
6. Love, dreams, and an amazing kitchen island. What’s not to like?
7. We open doors and unlock dreams. What’s your superpower?
8. Picture the kids running through this hallway chasing each other.
9. Suite escapes and luxurious weekends. What do you think?
10. Every room is a canvas. What story do you want to write here?
Funny Real Estate Captions for Instagram
11. House showings are my cardio, and I’m fitter than ever!
12. Bloom where you’re planted — and start with this amazing flower garden!
13. That feeling when a property speaks to you (“buy me!”)…
14. Just window shopping for now? No problem — enjoy these stained glass beauties!
15. We keep things real… estate. It’s literally our job.
16. I’m fluent in property, but I also speak English. Ask me your burning questions!
17. House hunting: Because ducks are too fast for my liking.
18. My preferred job title is “dream home matchmaker,” but you can also call me a real estate agent.
19. A run on dreams and coffee, and I’m here to help you make your vision for the future come true.
20. Tales of open houses and open hearts… This is my dream job!
Clever Realtor Instagram Captions
21. Blessed, property obsessed, and a little stressed… because that sometimes comes with the territory!
22. This master bathroom is so massive that I’m pretty sure it comes with its own zip code!
23. Location, location, vacation!
24. We set the stage for the best showings!
25. Paradise found? We think so!
26. Ready to open the door to your next chapter?
27. Are you ready to say yes to the address?
28. We love big bathrooms and we cannot lie.
29. Life begins in your own comfort zone. Can you see yourself living here?
30. I’m a lean, mean home finding machine! Reach out if you need help!
Cool Just Sold Instagram Captions
31. Shh! Don’t tell anyone, but the happy faces we see when we’ve helped make dreams come true are our favorite part of the job.
32. This happy family hit a home run with this property!
33. This growing family looks so happy in their new dream home!
34. A home isn’t about the doors and the floors. It’s about the memories you make.
35. Chase your dreams… but make sure you have the perfect place to relax, too.
36. This client is already turning the guest bedroom into a perfect home office in her head!
37. We’ll help you find your dream home. After that, it’s your move.
38. Miles of smiles and endless yard space. Another home run!
39. I guess you could say we’re sold on success!
40. Listing your dreams? We’ll help you find the perfect listings!
Inspirational Real Estate Instagram Captions
41. Your dream home is the foundation of a happy life!
42. The best part about being a real estate agent is seeing the pure joy of the new homeowners! I wouldn’t trade it for anything.
43. From the first walkthrough to the moment you get your key, we’re here every step of the way!
44. This home is ready to move into and waiting for you!
45. A thousand beautiful memories, but they all start with the key.
46. Where real estate gets real, and dreams unfold into amazing stories.
47. Don’t miss your chance to check out this gem! All we can say is wow!
48. When an opportunity like this comes along, don’t walk, but run toward your dreams.
49. Find your haven in this beautiful, newly-renovated home.
50. Could this be the one? Could this be the dream home you’ve been looking for all your life? Only one way to find out! Schedule your viewing now!
Inviting Realtor Captions for Instagram
51. Come on in! Tour this charming mountain home and be inspired by its breathtaking views!
52. Every corner of every room holds endless potential. How are you going to decorate this beauty?
53. Build your hopes and dreams in this stunning home.
54. Every story begins at home. Is this the one?
55. Home is where the laughter never ends. Let us help you make your dream come true!
56. The future is bright — choose your home right!
57. Find me and I’ll match you with your perfect house!
58. You could say we’ve got the key to your future! DM us now.
59. Ready for a lifetime of cozy moments?
60. Your fresh start begins here.
Real Estate Instagram Captions for Listings
61. Could you imagine watching the sunset from the porch?
62. I have a house with your name written all over it, want to come see?
63. Don’t miss out on the opportunity to view this amazing home!
64. This beautiful home is just screaming out for a new owner, will it be you?
65. Discover this paradise, surrounded by nature!
66. Embrace your personal oasis with this stunning property.
67. Can you imagine all the dinner parties you’ll host here?
68. Reach out now to learn more about this charming home, or click the link for more details about this recently updated property!
69. Schedule a viewing right now, and don’t miss out.
70. What’s better? The beautiful bathroom or the cozy yard? Let us know in the comments!
Cozy Real Estate Captions for Instagram
71. This cozy retreat may just hold the key to your dreams.
72. We could definitely picture ourselves warming our hands by this crackling fireplace. What about you?
73. We already feel right at home in this cozy space. How would you decorate it?
74. Look at this lovely little cottage waiting here just for you!
75. This dream property screams “hygge” and “hugs,” don’t you agree?
76. Relax, recharge, and build your dreams in this stunning ranch home!
77. Plot your course to your dreams and schedule your appointment to view this beautiful home.
78. The perfect escape from urban chaos. Can you see yourself here?
79. A paradise in the making — just for you!
80. Meet the blueprint for your future!
Great Quotes for Realtor Captions for Instagram
81. “If light is in your heart, you will find your way home.” ― Rumi
82. “Don’t wait to buy real estate, buy real estate and wait.” — Will Rogers
83. “Success in real estate comes down to two factors: taking care of and valuing the customer.” —Michael Miedler
84. “It’s tangible, it’s solid, it’s beautiful. It’s artistic, from my standpoint, and I just love real estate.” — Donald Trump
85. “The best investment on earth is earth.” — Louis Glickman
86. “Owning a home is a keystone of wealth – both financial affluence and emotional security.” — Suze Orman
87. “Buy land, they’re not making it anymore.” — Mark Twain
88. “Home isn’t where you’re from, it’s where you find light when all grows dark.” — Pierce Brown,
89. “I will forever believe that buying a home is a great investment. Why? Because you can’t live in a stock certificate. You can’t live in a mutual fund.” — Oprah Winfrey
90. “A house is made of brick and mortar, but home is made by the people who live there.” — MK Soni
Short Real Estate Instagram Captions
91. Welcome home!
92. Keep calm and buy your dream home.
93. New home, new you.
94. Buying a home comes with 99 problems, but we’ll help you solve most of them.
95. We’ll help you find the key to your heart.
96. Dream big and build your future.
97. Live, love, laugh, and find your haven.
98. Happy house hunting!
99. Home is love wrapped in a beautiful package.
100. Under contract!
FAQ About Realtor Captions for Instagram
What are the most important things to consider when writing real estate Instagram captions?
Instagram is a less formal platform to market your business and show off your listings. Highlight unique selling points, build connections, and get your Instagram audience interested!
How long should my real estate captions for Instagram be?
Some real estate agents just “tease” properties on Instagram, while others post entire listings. If your captions are packed full of information, it’s only natural that they’ll be significantly longer than most Instagram captions.
Don’t worry about that — but do make sure you use proper formatting and line breaks to make your captions easy to read. You can also turn to emojis to help you. We’ve noticed that some real estate agents use emojis as a substitute for bullet points, and that can be very charming.
How casual should my realtor Instagram captions be?
If you’re on Instagram, you need to speak Instagram’s language. It’s totally OK to use popular caption formats and add a real estate-related twist to them, or use slang terms popular among your audience.
