Jumping on the latest TikTok trends is a fun and easy way to connect with your audience.
There’s just one catch — TikTok trends come and go at lightning speeds, and following dead trends is a losing strategy.
This guide shares hot trends to follow in 2023 and shows how to discover the latest TikTok trends.
12 Viral TikTok Trends to Follow in 2023
Keeping up with the latest TikTok trends — and making them your own — is one of the best ways to get noticed and attract followers.
Some TikTok trends are over before you know it, but others have staying power.
Try following some of the hottest viral TikTok trends in 2023 to grow your audience and your business:
Hot TikTok Trend 1: Trending Dances
Dance is the second most popular category on TikTok, so it’s hardly surprising that the platform is full of dance trends.
Individual dance trends don’t usually last long, but there will always be new trending dances to jump on.
Here’s how to find the latest trending dances:
- Follow the hashtags #dancechallenge, #dancetrend, and #trendingdance.
- Head for the TikTok Discovery page at the bottom of your app. You can’t spend much time there without bumping into a new dance trend.
Trending TikTok dances are short, easy to learn, and fun. You can put a unique twist on the latest TikTok dance trend to show your viewers who you are.
Hot TikTok Trend 2: Up-to-Date Pop Culture References
Staying up to date with the latest pop culture trends shows your TikTok audience you’re living in the moment.
Hot new TV shows and films also quickly attract massive fan bases. Hopping on related TikTok trends lets you connect with them.
You can hop on the latest pop culture trends with viral TikTok sounds, tutorials, dressing the part, and more.
Young and edgy brands might already know what’s hot in pop culture, but you can also:
- Check the hashtags #movietok, #tvseries, #series, and #tvshow.
- Scroll through the For You page.
- Look at the Discover page.
Hot TikTok Trend 3: Daring to Be Snarky and Edgy
Most TikTokers are aged 18 to 24 — and Gen Z is famous for being snarky and edgy.
Its snark sets TikTok apart from older social media platforms like Instagram. Excessively-curated content and perfect videos look fake. TikTokers prefer to keep it real.
Don’t be afraid to dive into edgy or dark humor if you use TikTok to promote your brand. Poking fun at yourself is another win.
Hot TikTok Trend 4: Smooth Transitions
TikTok wouldn’t be TikTok if video-editing techniques couldn’t become trends in their own right.
Seamless transitions are a hot TikTok trend in 2023 — because they’re incredibly satisfying to watch. (Satisfying videos are, of course, another TikTok trend.)
Get a better idea of what seamless transitions look like by checking these TikTok hashtags:
Hot TikTok Trend 5: Glow-Ups
TikTok glow-ups are basically before and after videos, and they’re super hot in 2023.
Do you have something exciting to show? Try using the TikTok glow-up format to share how you’ve progressed over time.
TikTok glow-ups fit into every niche. You could:
- Make a glow-up to show how far your startup has come.
- Use the glow-up format to show off your new puppy.
- Do a makeup glow-up.
- Share your remodeling project from start to finish.
Hot TikTok Trend 6: Being Vulnerable and Open
Gen Z is famous for being more open about difficult topics, including mental health struggles.
Do you want to show perfectly-curated content? Take that to Instagram. Tiktokers love creators who keep it real. That means you can:
- Share your struggles
- Show your failures
Being vulnerable should never be just a marketing gimmick, but it’s OK to be raw. Are you using TikTok to promote your brand? Don’t be afraid to show how stressful building a business is!
Hot TikTok Trend 7: Asking Your Viewers for Funny and Creative Comments
YouTubers might ask their viewers to “let me know what you think in the comments below,” but TikTok is a different beast.
Do you want to engage your followers? A short TikTok where you ask them to “Make the comment section look like…” can explode in no time.
Get creative, but make sure the prompt fits your niche.
Hot TikTok Trend 8: Including Your Family in Your TikToks
Nothing is quite as touching as seeing family bonds in action.
There are all sorts of ways to bring your family into your TikToks.
Do you make dance videos? Get your grandma involved. Are you a fashion TikToker? Invite your uncle to put an outfit together.
If you’re after a more relaxed vibe, show your family off in its natural habitat — at the dinner table, for instance, or while waiting for big news.
Take a look at these hashtags for inspiration:
Hot TikTok Trend 9: A Day in the Life
Sharing your daily routine is a great way to make yourself more relatable.
Showing your TikTok audience a day in your life has lots of benefits:
- You allow your viewers to get to know you better.
- You allow your audience to see you’re imperfect enough to be relatable.
- You can answer your fans’ burning questions in a neat visual format.
- It’s an easy way to get lots of likes and comments. This day in the life of a fifth-grade teacher TikTok has over five million likes, for example!
Would you like to hop on this TikTok trend? Check these hashtags for inspiration:
Hot TikTok Trend 10: Satisfying Videos
Satisfying videos are always trendy on TikTok. This genre finds the beauty in the small things — and offers brands a great way to promote their products or services!
Whether you clean carpets, make cakes, or paint houses, showing your process in action will captivate your viewers.
Are you not convinced? This snake sticker TikTok has over 12 million likes!
Watch these hashtags for more inspiration:
You can also add these hashtags to your TikToks to attract new viewers.
Hot TikTok Trend 11: Making a New TikTok by Replying to a Comment
This trend catches two birds with one stone.
Do you have no idea what kind of TikTok video to make next? Do you want your viewers to know you care about them?
Just browse your comments section for interesting replies or questions, and reply by making new TikTok videos.
Brands especially benefit because:
- Directly engaging your followers shows you’re down-to-earth.
- If one TikToker has a question, others are probably wondering about the same thing. Answering your customers’ burning questions can drive sales.
Hot TikTok Trend 12: Go Behind the Scenes
Are you using TikTok to promote your business? Don’t just show what you’re offering. Show your TikTok followers how you make it.
Behind-the-scenes TikToks have been popular for years, but they are always trendy and can rack up millions of likes.
This behind-the-scenes stop-motion time-lapse TikTok has over two million likes. Putting your own spin on the genre isn’t too hard. Just show your Tiktok audience how you do what you do best, and you’ll gain their respect.
What Are TikTok Trends?
TikTok trends are sounds, hashtags, challenges, dances, or video formats that go viral. It can take a while for upcoming TikTok trends to pick up steam, but they spread like wildfire once they do.
TikTok is an incredibly diverse platform. Straight TikTok and Alt TikTok are just the main two sides. Not all TikTok trends are popular across the board, and even niche trends can attract millions of views and likes.
The TikTok algorithm rewards creators who jump on emerging trends, increasing their odds of making it to the For You page.
How to Discover New TikTok Trends
TikTok creators can use the 12 hot TikTok trends in this guide to gain views, likes, comments, and followers. They’re general enough to stay relevant.
The secret lies in modifying popular TikTok trends to make them your own. TikTokers crave authenticity and creativity!
Not all TikTok trends are evergreen, though. Some only last for days.
How can you find new TikTok trends while they’re still hot? Try these strategies:
1. Go to the For You Page
It’s impossible to explore the For You page without bumping into hot new TikTok trends. Poking around will definitely give you some inspiration.
Do keep in mind that TikTok’s algorithm does a great job of personalizing recommended content.
Do you want to look beyond your own niche? Check what’s on your colleagues’ and friends’ For You pages, too.
2. Explore the TikTok Discover Page
Scrolling through the TikTok Discover page is one of the best ways to find new TikTok trends.
Just tap “Discover” at the bottom of your TikTok app to catch a glimpse of the latest viral trends.
3. Follow Trend-Watching Hashtags on TikTok
Are you in a hurry? Do you want to make sure you never miss out on the latest TikTok trends?
You can just follow these hashtags:
You can also head to the TikTok trends page to discover new trends.
How to Find Trending TikTok Songs
You’ll find trending songs simply by spending time on TikTok. If you need a shortcut or you want to be more strategic, you can also find trending TikTok songs on:
How to Find Viral Sounds on TikTok
Sound is an essential part of growing your TikTok audience — and not all trending TikTok sounds are songs.
You can find viral sounds, including original audio, easily:
1. Explore the For You Page
Look through the For You page to find popular TikTok sounds. The sounds you hear over and over again have gone viral.
2. Use Hashtags to Find Viral Sounds
Use the hashtags #viralsounds and #tiktokviralsounds on TikTok to see which sounds are trending.
3. Find Viral Sounds Through the TikTok Audio Library
- Launch TikTok and tap the + at the bottom of your screen.
- Tap “Add sound” at the bottom.
- Hit “Playlist” and look at viral and featured sounds.
4. Find Viral Songs Through TikTok’s Creative Center
Go to TikTok’s Creative Center to find trending sounds. The best part? You can filter these songs by region. That’s handy for brands with audiences in different locations.
How to Find and Follow TikTok Trends: A Final Word
Jumping on the latest TikTok trends is a fun and easy way to grow your audience.
Some TikTok trends are shockingly short-lived, but others stick around. You can’t go wrong with general TikT ok trends in 2023:
- TikTok will never run out of dance trends. Find the latest ones through #dancechallenge, #dancetrend, and #trendingdance.
- Follow the latest TV shows and movies and hop right on the trend.
- Use edgy humor to connect with your TikTok followers.
- Artfully use smooth transitions to wow your viewers. Check #transitiontrend for inspiration.
- Make TikTok glow-ups.
- Dare to be vulnerable, open, and raw. Not everything has to be perfect on TikTok. You can cry if you want to.
- Ask your viewers to “make the comment section look like…” to engage them.
- Include your family — especially its youngest and oldest members — in your TikToks.
- Show your TikTok followers a day in your life. Keep it real.
- Reply to comments by making new Tiktoks.
- Make behind-the-scenes videos to show your audience how you achieve what you do.
Finding the latest TikTok trends can be tricky. You can use #trendalert to stay up to date — or you can simply spend time on the platform. Are you working hard to grow your TikTok audience? Jump on any of the hot trends to connect with your viewers and up your odds of making it to the For You page. Remember to put your own authentic spin on a TikTok trend, and you’re good to go!