If you market on social media, the goal is to monetize your account to sell products or services or promote brands. If people like your content, they’ll be open to buying from you or listening to your endorsements.
One of the best ways to funnel your prospects from social media to your website, blog, or online offers is by adding a “Link in bio” to your profile. You’ll need a business TikTok account to activate this feature on your account.
How to Check If You Can Add Your Website to Your TikTok Bio
To add a “Link in bio,” you’ll need a business TikTok account. The feature isn’t available on personal accounts. Changing to a business account doesn’t cost you anything. It takes the TikTok team 24 hours to approve and change your account status.
The core difference between personal and business accounts is the availability of songs and sounds for your content strategy. Changing your personal account to a business setup is easy. Just follow these steps.
- Tap the “Me” tab.
- Tap the three dots.
- Tap “Manage Account.”
- Tap “Switch to Pro Account.”
- Tap “Business” then “Continue.”
- Choose your business category.
After your business account is activated, you can switch back to your personal account at any time. If you switch back, you’ll lose your ability to access the analytics suite available to business accounts. You won’t have as many music and sound effects options for your videos.
Why Use a Link in Bio in Your TikTok Profile?
Adding a “Link in Bio” to your profile gives you several advantages for your content strategy and digital marketing plan. Your “Link in Bio” consists of several links to other sites or services on the internet where you can monetize your audience.
By implementing this strategy, you improve awareness and conversion in other elements of your digital marketing strategy. There are several ways you use this feature to enhance your conversion rate.
What Links Can You Include in Your Bio in Personal TikTok Accounts?
You can use the “Link in Bio” to boost traffic to your website and landing pages, leading your prospects to your lead magnets to grow your email list. If you have a Patreon, YouTube Channel, or other social media accounts, your “Link in Bio” helps you attract your target audience to these platforms.
Use the “Link in Bio” to send your viewers to affiliate links to increase conversion with product sales. Or use it to direct people to a charity, foundation, or cause. The “Link in Bio” feature is a vital marketing tool for influencers, businesses, brands, and companies.
Leveraging this feature can send your monetization strategy to the moon and attract your followers to other areas of your digital footprint.
How to Switch Back a Business Account to a Personal TikTok Account
You can switch back to a personal TikTok account at any time with a few clicks. Follow this process to make it happen.
- Tap the “Me” tab.
- Tap the three dots.
- Tap “Manage Account.”
- Tap “Switch to Personal Account”
- Wait for the prompt and tap “Switch Back.”
Choosing this option won’t change any of your posts. However, you’ll lose the “Link in Bio” feature and access to the analytics suite available in business accounts. It’s up to you to decide if it’s worth the change.
In Closing – How to Add Link to TikTok Bio
Adding a “Link in Bio” to your TikTok profile is easy. It takes a few clicks, and you’re ready to rock. Your “Link in Bio” helps you integrate your TikTok account into your digital marketing strategy. It’s a great way to cross-promote your social media and online presence with your target audience.
Sell more products, build your business, and spread your reputation by implementing the “Link in Bio” feature on your account. Don’t forget to tell your viewers to visit your “Link in Bio” using a Call-to-Action (CTA) in your videos.