How Many Hashtags on Instagram?

Hashtags are a valuable tool when it comes to marketing specific Instagram posts, making sure that your content is searchable and visible by the right demographic of users, and simply linking your posts to a popular search term or group of posts.

But how many hashtags can you post on a single update – and, perhaps more importantly, how many hashtags should you be posting to optimise the visibility of your content?

In this blog, we answer those two important questions – and believe us when we say that the answers couldn’t be more different!

How Many Hashtags Can You Add To a Single Instagram Post?

You can add up to 30 hashtags to a single post.

Some users get around this limit by adding even more hashtags in the first comment underneath a post, ensuring that their update is linked back to a whole host of different searches spanning niche and industry-specific keywords as well as broader terms.

How Many Hashtags is Optimum For a Single Post?

We tend to recommend that between 10 and 15 hashtags is optimum for a single Instagram post, ensuring that your hashtags are relevant to the post and cover both long and short-tail keywords and search terms.

You will notice that hashtags on Instagram are clickable and link to other posts and updates which have used the same hashtags. If you create your own niche hashtag for your brand and for partnership posts, then this can be a valuable way to drive traffic towards other posts. If you keep your hashtags quick generic and broad, this is a way to attract users who may find you by clicking on the hashtag posted by another user.

All in all, the way that you use hashtags will depend on your strategy. However, it’s important to note that the upper limit is not always a target that should you aiming to meet; rather, match your hashtag usage with your Instagram goal.

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