Hashtags remain one of the best tools for creators that want their content to be discovered by users and potential followers. Adding a hashtag to your TikTok instantly puts it in a category relating to a topic or industry and is an easy way to add extra context to your post without explanatory captions and extra voiceovers.
But with this kind of power and influence comes the problem of choice. Which hashtags should you use, which are most relevant to your audience, and which are going to push your content onto the right discovery pages and newsfeeds?
Luckily, TikTok enables multiple hashtags to be added to each post.
But how many can you add – and how many should you add?
What is the Maximum for Hashtags?
There is no specific limit on how many hashtags you can include in the caption of a TikTok post. However, there is a cap on how many characters you can add to your post – meaning that you need to determine how many hashtags you can include without impeding on the rest of your caption.
What is the Optimum Number of Hashtags?
It is generally recommended that you use between 3 and 5 hashtags in a caption. These should be approached in the same way as content keywords, with a balance of short form (open) hashtags, and some long form (more targeted and niche) hashtags.
How many hashtags do you usually include in your TikTok captions? Do you use the same ones over and over, or do you mix up the hashtags you use based on the content of your video?
