How Many People Use TikTok?

TikTok may be one of the newer social media platforms on the block, but that hasn’t affected its user figure…

TikTok may be one of the newer social media platforms on the block, but that hasn’t affected its user figure – which in 2024 sits well above 1 billion monthly active users.

In fact, TikTok has 1.218 billion monthly active users around the world, making it one of the best platforms for brand growth and marketing success – if brands can leverage the app and its potential properly!

When Did TikTok Reach 1 Billion Users?

TikTok announced that it had reached 1 billion active users in September 2021.

Within this, it’s worth noting that there are approximately 5.3 billion internet users worldwide, meaning that TikTok is used and actively engaged with by over 23% of all internet users.

Why Do User Numbers Matter?

In short, the more users that a social media network has, the better the app is as a marketing platform for brands, businesses, creators, and influencers. This in turn increases the number of reputable brand names that engage with a platform, bolstering its reputation on the market.

The revenue that comes from such a high user base comes second only to the Facebook-owned apps and social platforms. In 2023, ByteDance which owns TikTok was valued at $223.5 billion, which goes some way to showing just how much weight the app has in the online social marketing sphere.

Are you one of the 1.218 billion active users on TikTok? Perhaps you have a dormant profile that you are keen to start up again, or have been considering building your own profile on the app? Whatever your activity on TikTok, if you want to get familiar with the app then look out for more articles from our team of TikTok experts!

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