Interested in becoming an influencer on TikTok? You might have heard that the platform pays creators with a high following, based on the number of likes that they receive on their videos.
But how much does TikTok actually pay, and can it grow into a viable career venture for successful users?
Who Gets Paid on TikTok?
Creators are the ones who typically get paid on TikTok, with the funding originally coming via the Creator Fund. The amount they get paid is determined by the number of views they get on a video, in much the same way as YouTube pays according to view count (though the amount per 1,000 videos is much lower on TikTok).
The Creator Fund however has been removed in the last year and replaced with the Creativity Program.
How Much Do Creators Get Paid?
The average per 1,000 views on TikTok is between 2-4 pence.
This means that in order to make £1, you need to garner at least 50,000 views on a single video.
To put that into even more context, a video that receives upwards of 10 million views could expect to make somewhere between £200 and £400.
So, for those TikTok creators who are making serious money on the platform, it’s fairly safe to assume that the majority of their income does not come from TikTok directly but rather from the brand partnerships, sponsorships, and collaborations that they nurture.
What this means is that if you want to start making money through TikTok, you need to focus on building a profile and personal brand that will attract brand partnerships and paid sponsorships.
We hope this helps to put TikTok income into context, explaining how TikTok earnings work, who gets paid, and how much they receive. It’s never as simple as it sounds!
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