There are a number of reasons why you might want to add a link to your TikTok video.
For one thing, it’s a great way of driving interest and encouraging conversion by pushing followers and TikTok users towards your website or another platform. It can also be a good way of boosting visibility for a specific cause or giving users an easy route towards an information page.
But how do you add a link to your next video?
Well, before you can do so, it turns out that there are a few eligibility checks you need to pass first…
Who Is Eligible to Add Links to Their Videos?
Only users with more than 10,000 followers are able to add links to their TikTok videos.
This eligibility criteria immediately alienates and prevents a large percentage of users from being able to drive conversion away from TikTok – which is exactly why the app has created this obstacle.
The idea behind the eligibility check is to ensure that only reputable and well-regarded accounts and profiles can add links that encourage TikTok users away from the platform. This helps to prevent the spread of spam and potentially harmful scam messages and links and is a way to keep users on TikTok for as long as possible.
Users who want to add links and who meet the minimum follower count of 10,000 must also follow strict rules with regards to the link they are allowed to share.
Links cannot be adult-orientated in content and cannot be viewed as phishing websites seeking information or data from users. It is also important that links which are shared are deemed appropriate and relevant for the core audience.
Any link which does not meet these regulations will impact the engagement and visibility of the video, and in some cases could lead to suspension.
3 Steps to Add a Link to Your TikTok Video
If you meet all the eligibility criteria and have a valuable link to add to your video, then you can do so through the video editing process.
- Create your video as normal
- Select ‘Edit Video’ then ‘Links’
- Enter the link that you want to embed into your video, then customise it to make it as clickable and enticing as possible
And voila! Once posted you should be able to access insight into your link and how effective it is at driving engagement. Happy posting!
