How to Become a TikTok Influencer

Do you think you’ve got what it takes to turn your TikTok videos into recognisable trends, popular challenges, and viral…

Do you think you’ve got what it takes to turn your TikTok videos into recognisable trends, popular challenges, and viral clips?

Are you keen to boost your profile and elevate your user status to that of influencer in a specific sector or industry?

If so, then this is the article for you. In it, we are going to share some of our top tips on how to become a TikTok influencer so that you can build your profile and earn money through the social media app.

Why Become a TikTok Influencer?

There is big money in the world of social media influencers, with some of the most successful and wealthy young people having built their profile from nothing with the help of social media.

Becoming a TikTok influencer can get your name and your personal brand in the eyeline of countless brands to boost collaborations and can help you to build a credible persona in your chosen industry.

It can also help you to earn money in a number of ways direct through TikTok – with in-app gifts and collaboration fees, marketing opportunities, and more.

Here’s how to do it…

Decide What Your Niche Is

The most prolific and successful influencers on TikTok operate in a specific sector or niche.

They know who their audience is, and they create content that directly engages that audience – whether it’s home bakers, plus sized fashion lovers, farm animal lovers, or another niche market.

Having said that, they don’t shy away from trends.

If you want your content to have a chance of going viral, then you need to balance the niche and original content with videos which follow trending patterns and tap into on-trend challenges.

This means finding out what is popular on the app at any given moment and sharing your take on it – with stitched and duet content, reaction videos, or your own version of a challenge video.

Use Live Streams

One of the best things that you can do as a budding TikTok influencer is start harnessing the different types of content available to you.

Set a goal to build a community of 1,000 followers, and then host regular live streams which let followers learn more about you through organic and ad hoc content. Live streams often feel more authentic and are less edited and offer a chance for followers to engage directly with you.

Explore Collaborations

Collaborations can be big or small and could be anything from a sponsored post with a brand you love, to a video that pairs you with another influencer in a similar space. Whatever it is, make sure that any collaborations are with users, influencers, or brands that have the same values as you and that target largely the same audience type as you.

This will ensure that you boost your position as an influencer in a certain sector, rather than damage it.

Be Consistent

There’s a lot to be said for a consistent and strategic posting schedule.

Ideally, your posts on TikTok need to be regular and consistent and need to give followers a routine to follow. For example, if you post advice videos then posting them as you complete your morning make up or hair routine can be a fun way to create visual consistency entirely effortlessly – while also making you content memorable, without impacting your day.

Be Authentic

Some of the most popular influencers around at the moment are unapologetically authentic, honest, and relatable. They have their opinions and stick to them, using those opinions as a base on which to build their personal brand.

Remember that if you want to become an influencer, there need to be elements of your content that stand out and make you different from your competitors. As a standalone influencer, the easiest and quickest thing that you can leverage is your opinion or thoughts.

Work With Brands That Will Appeal to Your Audience

Influencers make money through brand collaborations and sponsored posts – but it’s up to you to only work with and advertise for brands that will appeal to your audience.

This is critical because it lets your followers know that you have their back and aren’t just in the influencer business to make money and get famous.

Be Persistent!

Finally, be persistent. This isn’t something that will happen overnight, but with the right level of attention and perseverance, trial and error, and of course quality content even when you only have a handful of followers to share it with, you might just make it!

How to Know When You’ve Made It

Most influencers will never stop trying to build their community and grow their profile – but there are some milestones that you can and should strive for in your journey to become an influencer.

Earning 1,000 followers will unlock live streams and other content types that can boost your profile and income. After that, another milestone is hitting consistently high videos on each video you post.

Happy posting!