How to Blow up on TikTok

TikTok is one of the most popular social media platforms on the market, with over one billion active monthly users…

TikTok is one of the most popular social media platforms on the market, with over one billion active monthly users and endless opportunities to build your profile and expand your business or personal brand using the app.

With the competition for views and engagement is undoubtedly high, the potential for those users who leverage the platform’s features well is huge. In this article, we’re sharing some of the best ways to “blow up” on TikTok – in other words pushing your profile and content to greater heights.

What Does It Mean to ‘blow Up’ on TikTok?

Blowing up on TikTok means becoming famous or prolific.

It could be the result of a single video that goes viral, or a sustained campaign of content that picks up a high number of views, followers, and interactions.

However, one important thing to note is that the likelihood of your TikTok blowing up overnight is incredibly low. Planning, strategizing, and structuring your content is often the best way to build a high following and garner high engagement.

The benefits of this kind of strategy, and of blowing up on TikTok, include:

  • Low advertising costs, as your content will organically reach a large audience
  • Increasing your follower count, which unlocks more opportunities for earning on TikTok
  • Ranking future content high on TikTok’s algorithm

Here are some tips on how to develop and use a strategy to secure sustainable success on TikTok, pushing your content to the widest possible audience.

Top Tips for Blowing up on TikTok

Use Trending Audio

If you use an audio clip, song, or video format which is already trending, then you will find that your video reaches a wider audience without even trying. This is because it is more likely to end up on ‘For You’ pages and feeds.

Let TikTok Know What Content Is About

If you want to blow up on TikTok, you need to create a formula through which TikTok knows what your content and videos are about and can therefore share it with the right audience. The best way to do this is through hashtags and captions.

Keep up to Date With Trends

Knowing what’s trending on TikTok will enable you to keep on top of viral videos and see what users are searching for at different times.

You can keep on top of these trends by engaging with the For You page and accessing the Discovery tab of your TikTok app.

Keep Videos Short and Sweet

You only have a couple of seconds to hook viewers into a video before they scroll to the next piece of content – so make sure to format videos with an early hook and a short but sweet duration.

Know Who You’re Creating For

It can be tempting, especially when looking to go viral or ‘blow up’ on TikTok, to create something broad and try and appeal to everyone.

Actually, the best way to make a name for yourself and build your profile is to select a niche and stick to it. The more you know your audience and what they want to see from your content, the better able you are to tailor your videos and messaging.

Consider Adding Ctas

It’s important to note only create great content but make sure that at the end of it, users know what to do next to keep engaged with you. It could be a quick line encouraging them to follow you, share the video, or tag a friend in the comments – whatever it is, this CTA will ensure you don’t lose them instantly at the end of the video.

Make Your Videos Accessible

One of the most important trends of the last few years is accessibility when it comes to social media posts and videos.

This means adding captions, using the text-to-speech function, and considering things like colours and how readable any text is.

This isn’t just good for those with hearing or visibility challenges – it also makes videos accessible for those watching in silent mode or in public.

Use TikTok’s Editing Features

TikTok offers tons of editing features alongside generic video design and creation, including the ability to creating Duet videos, stitch new clips onto existing videos, engage in Q&As, and (with a high enough follower count) conduct live stream sessions with followers.

The more of these you use, the more engaging your content will be for followers.

Use Collaborations and Partnerships

Working with other creators on collaboration posts and videos is a good way to unlock a new audience for both parties. When you create and share a video together, your profile will be viewed by all of their followers, and theirs will be viewed by your followers.

This benefits both sides – not to mention it garners twice as many potential views and likes on the video when it draws together two communities!

Blowing up on TikTok: How Easy Is It?

Blowing up on TikTok is a great goal to strive towards, but it won’t happen overnight.

Sustaining great quality across your videos, balancing unique content with trending formats and ideas, is the best way to maximise your viewers – while CTAs and collaborations can help to promote engagement.

We hope this helps you to start considering and unlocking the benefits of blowing up and going viral on a platform like TikTok!