How to Create a Business TikTok Account

The stats surrounding business accounts on TikTok are clear.

More than 68% of users say that they use TikTok to find and search for user reviews relating to specific products and brands.

What’s more, 55% of people using TikTok claim that they use the app to discover new products, and 48% of users are driven towards using the social media app to make a purchase in the coming months.

(Stats from TikTok for Business homepage).

For businesses that know how to use TikTok, the opportunities that come from the platform are endless. So, how do you create a business account?

How to Create a TikTok Business Account

Before we dive into the steps involved in creating a business account, it’s worth noting that there are two possible routes you can go down.

1. Turning an existing account into a business account
2. Setting up a new business account from scratch

This section is dedicated to setting up a business account – but keep reading if you want to turn an existing account into a business account because we’ll cover that later in this article.

4 Steps to Open a New Business Account

1. Head to the Sign Up for TikTok page on your internet browser, or download the app
2. Once you’ve created your account username, head to your settings and select ‘Switch to Business Account’
3. Choose the category that compliments your business and industry
4. Start creating content for your brand or business, using analytics to help inform and personalise your experience

How to Turn an Existing Account Into a Business Account

If you’ve been using TikTok for a while as a personal account holder but want to start accessing and unlocking the benefits and insights that business account holders get, you can quickly and easily change your account in your settings.

1. Click on the menu button in the top right hand corner of your profile page, indicated by the three horizontal lines
2. Select ‘Settings and Privacy’ then ‘Account’ at the top of the menu list
3. Select ‘Switch to Business Account’ and complete the required information

Once you have a business account active, you can start accessing analytics and gear your content towards follower conversion.

Happy posting!