If you want to reach a Gen Z audience, TikTok is one of the best ways to make it happen. Finding the right TikTok influencers to run a successful influencer marketing campaign that your audience can connect to is easier said than done.
You essentially have three options:
- You can use dedicated influencer marketing tools to find the right TikTok influencers.
- You can research influencers within the TikTok app or use Google.
- You can engage a specialized influencer marketing agency to connect you to the perfect TikTok Influencer.
This guide shows you how.
How to Find TikTok Influencers Through Influencer Marketing Tools
Would you like to find TikTok influencers quickly and easily without putting in hours of grunt work? An influencer marketing tool is your best bet.
Some influencer marketing tools are free to use, while others are subscription-based. Here’s a look at some of the best.
1. Hype Auditor
Hype Auditor is a reputable subscription-based influencer marketing tool that allows you to discover the right TikTok influencers for your campaign. This tool lets you search for influencers across social media platforms.
Hype Auditor analyzes 35 different metrics that include:
- Demographics. Are you looking for influencers within a specific age range or in a particular location? Hype Auditor lets you do just that.
- Brand mentions. Are you looking for TikTok influencers who already love your brand or are interested in similar products? Influencers who genuinely connect with your product can reach their followers more authentically.
- Important statistics. These include influencers’ growth rates, the number of suspicious followers, and the quality of their active audience.
Hype Audience currently has a database of nearly six million TikTok influencers. The tool offers a free option with limited features, but the basic subscription plan offers more in-depth information.
2. The Upfluence Influencer Search Tool
The Upfluence influencer search tool allows you to perform a targeted search for TikTok influencers who can help you grow your brand. This influencer search tool offers more than 20 advanced filtering options, including:
- Follower count
- Engagement rate
- Audience demographic
Upfluence’s influencer search tool is subscription-based. Pricing is available on demand and depends on your needs.
Julius is an influencer discovery tool that allows users to filter by more than 50 metrics to find the right TikTok influencers. Julius can also provide detailed influencer profiles.
How to Find TikTok Influencers Through the TikTok App
Not everybody wants — or can afford — to spend hundreds of dollars on influencer discovery tools that speed the process up.
You can also find and connect with TikTok influencers directly through your TikTok app. Here’s how.
How to Find TikTok Influencers by Analyzing Your Followers
The perfect TikTok influencers for your campaign could be much closer than you think. Influencers who already follow you are genuinely passionate about your brand. To see who follows you on TikTok, simply:
Step 1: Launch the TikTok App
Log in if you need to.
Step 2: Tap the Profile Icon in the Bottom Right Corner
Tap the Followers option just below your TikTok name. TikTok will open a list of your followers.
Scrolling through them can be a time-consuming process but also a valuable one.
How to Find TikTok Influencers by Using Hashtags
You can use hashtags to your advantage when you try to find TikTok influencers. Here’s how.
Step 1: Find TikTok’s, Discover Page
Tap “Discover” at the bottom of the TikTok app to open the “Discover” page. Tap the search bar at the top.
Step 2: Choosing the Right Hashtags
You can find TikTok influencers within your niche by using industry-specific hashtags.
Are you, for instance, planning to use TikTok to market a range of protein shakes? The hashtags #fitnessgoals, #bestforhealth, or #healthtips could point you to relevant influencers. TikTok will display the most relevant search results in the Top tab.
You might find relevant TikTok influencers right away. This process also allows you to discover more specific and less popular hashtags within your niche that can connect you with great influencers.
Step 3: Use the TikTok Hashtag #Ad to Find Influencers Who Post Sponsored Content
Include the hashtag #Ad in your TikTok search to discover which of the TikTok influencers you are interested in working with have already posted sponsored content.
Discovering TikTok influencers by looking for specific hashtags will take time. It’s a process of trial and error. If you are patient, you’ll get there in the end.
How to Find TikTok Influencers Through Keyword Searches
Finding TikTok influencers by using keywords is just as easy.
Type in relevant keywords to discover TikTok influencers within your niche, adding location-specific search terms if you want to.
When you find relevant influencers, evaluate their content manually to decide whether they may be a good fit for you.
How to Find TikTok Influencers Through the For You Page
TikTok’s For You page can also connect you with industry-specific influencers. The platform’s algorithm automatically recommends relevant content and trending topics within your niche.
The content the For You page shows is popular and tailored to your interests. That makes the For You page a treasure trove of potential influencers.
Is the For You page not showing you relevant content? You can fix that quite easily:
Step 1: Launch TikTok and Go to Your Profile
Tap the hamburger menu and select “Settings and privacy.”
Step 2: Select ‘Content Preferences’
Tap “Update your interests” and select interests relevant to your niche. Hit “Confirm.”
Step 3: Interact with the Community
The recommendations that make it onto the “For You” page become more relevant when you like relevant posts and comment on content within your niche.
You can prevent irrelevant content from showing up by telling TikTok that you’re “not interested” when you see such posts.
How to Find TikTok Influencers on Google
You can use Google to find TikTok influencers within your niche quite easily. Here’s how — and what to look out for:
Step 1: Refine Your Search Query
Look for “best”, “popular”, or “most popular” TikTok influencers within your niche to see relevant search results. “Best fitness influencers on TikTok” will, for example, offer you multiple lists.
Use the results you get as a launchpad, from which you can further explore relevant TikTok influencers.
Do you want to narrow your search down to a particular demographic or location? You can simply add relevant terms. Examples might include “New York” or “under 20.”
Step 2: Make a List of Relevant TikTok Influencers
Make a list of the TikTok influencers you find through Google. This will allow you to take a closer look at their TikTok profiles later.
Step 3: Analyze Potential Influencers More Closely
Once you have a list of potentially-relevant TikTok influencers, head to TikTok to continue your research.
You’ll want to check:
- The number of followers influencers have.
- The quality of their videos.
- The frequency with which they post
- Their engagement.
How to Find TikTok Influencers Through Other Social Media Platforms
Many influencers maintain active profiles on numerous social media platforms. Have you already worked with relevant influencers on YouTube, Instagram, Twitch, or other platforms? It is quite possible that these influencers also have a sizable TikTok following.
How to Find TikTok Influencers Through Specialized Marketing Agencies
Established brands with bigger budgets may prefer to outsource TikTok influencer discovery to experienced digital marketing agencies. This option offers distinct advantages:
- Influencer marketing agencies have specialized tools to find relevant TikTok influencers far more quickly than you could.
- Influencer marketing agencies may have established relationships with big TikTok influencers, making outreach and onboarding easier.
- Influencer marketing agencies vet influencers.
- Turning to an influencer marketing agency will save you time.
Fanbytes by Brainlabs and Influencer Agency are two examples of marketing agencies that can help you find TikTok influencers.
How to Find Influencers on TikTok: A Final Word
TikTok was the most-downloaded app — all across the globe — in 2021, and the platform boasts over a billion active monthly users. As many as 47 percent are aged 10 to 29, so TikTok is the perfect way to connect with a younger audience.
Advertising on TikTok has clear advantages, but finding the right influencers can be tricky.
Low-Budget Ways to Find TikTok Influencers
TikTok’s Discovery page allows you to search for hashtags and keywords. It’s one of the best free ways to find TikTok influencers.
You can also check if any of your current TikTok followers have an extensive reach and use the For You page to discover potential influencers.
A simple Google search offers another way to find TikTok influencers. Just look for “the best” or “the most popular” TikTok influencers within your niche. Add a location if you want to.
Higher-Budget Ways to Find TikTok Influencers
If you have a slightly higher budget, you can use a reputable influencer search tool, like Hype Auditor, to find influencers on TikTok.
These subscription-based tools typically cost at least $200, but many offer demos as well as limited free versions.
Engaging a marketing agency that specializes in influencers is your most expensive, but also your most efficient, way to find TikTok influencers that are a perfect match for your ad campaign. If you want to find TikTok influencers, you can either invest time or money. The choice is yours, because both paths can lead to success.