If you’re looking for the best ways to make your TikTok videos go viral, or even simply to increase visibility and get them seen by more people, then you need to be focussing on trending hashtags.
These underpin the videos, topics, and trends that people are talking about, engaging with, and searching for on TikTok at any given time.
Keeping an eye on trending hashtags is by far the best way of knowing what followers are interested in viewing – with trends spanning viral videos and industry-specific topics.
But how do you find these hashtags and uncover the most popular trends and videos of the moment?
Open the Search Bar
When you open the search bar from your TikTok homepage, you will see a selection of hashtags and topics that are trending and suggested for you. You can then transfer these into your own captions and content.
You can also search directly for the term ‘Trending’ – a move which will present you with options to identify and unlocking videos, sounds, dances, and songs which are all trending on the app. While not specific to hashtags, you can use this to learn a little more about what people are sharing and engaging with on the app.
Look at the ‘for You’ Page
Another way of seeing which hashtags are trending, is to browse videos on the ‘For You’ page and see which hashtags they are using.
If a video has lots of views and very high engagement, the chances are that the hashtags it uses are being searched or engaged with, at least by some other users.
Use Analytics
If you manage a business or creator profile on TikTok then you can also use the app’s own analytics tools to understand how your hashtags are performing – and adjust them accordingly.
One of our top tips is to experiment with both long form and short form hashtags, using specific terms and more general terms depending on what your content is about. You can then recognise which work and which perform well and use them as preferred.
The Importance of Hashtags
Hashtags are a good way to leverage your content so that it is seen by the right audience. It doesn’t just tell your followers what your content is about – it also tells TikTok what your content is about.
This means that your videos will become more discoverable, not to mention it helps you to recognise what kind of content and topics are on trend and at the forefront of conversation.
We hope this helps! Hashtags create context for your videos and make them more searchable – provided you choose the right ones for your audience!
