If going viral is one of your goals for the year on TikTok, then you will want to start exploring and finding out more about how to use in-app trends to your advantage.
And we don’t just mean the trending videos and challenges that often flood the app and drive creators and users alike towards the same hashtags, memes, and formats.
Using a trending sound in your content is a great way to put your own spin on something which is already popular, driving users who are engaged with that sound towards your content effortlessly.
Here’s how to find trending sounds and audio which is popular on TikTok.
1. Use The Creative Centre
The Creative Centre is a hub for TikTok trends, and lets you browse the songs and sounds that are currently trending or going viral on TikTok according to location, country, or demographic.
To access this, visit ads.tiktok.com and then navigate to the popular music category.
2. Search For Trending Sounds
Did you know that you can search ‘trending’ in your TikTok search bar and see a whole host of trending sounds, videos, users, and hashtags – all directly accessible and easy to browse at your leisure?
To do this, and to browse trending sounds specifically, simply tap the magnifying glass search bar on TikTok and type ‘Trending’, then select the ‘Sounds’ tab to browse the different sounds which are making their way across the platform.
3. Browse The For You Page
Another way to see which sounds are trending, is simply to browse the app and scroll through posts that are linked to your interests and your industry – identifying the sounds that keep appearing and jumping out in different posts.
If a sound is trending, especially within your market or usual demographic, then you won’t have to scroll for too long before you start to pick it out. Using your own research, you can also see the kinds of posts and formats which are popular and related to those trending sounds – then add your own spin.
4. Find Sounds That Link to Your Post
Finally, if you want to find a sound which is not just popular, but which also compliments your content, then go through the process of uploading a new TikTok and then tap ‘Add Sound’ at the top of the screen.
Here you can browse the recommended songs and sounds that TikTok has linked with your content – or you can hit the magnifying glass icon which takes you to the full sound board with Viral playlists and the most popular sounds and songs of the moment.
So, there you have it! Four of the best ways to browse the sounds which are trending on TikTok, so that you can enhance your content with audio clips which are popular among users.
