The more TikTok followers you have, the wider your reach, the broader your audience, and the more likely it is that your videos will earn high engagement with the potential to go viral.
While there are paid ways of increasing your following, whether that be buying followers or funding TikTok campaigns to expand your reach via the app’s own ad campaign, increasing your TikTok followers without paying a penny is the ideal scenario for many users.
Which is where this article comes in.
Here are some of the best ways to increase your following and gain more TikTok followers, free of charge!
Find Your Niche
This is arguably the most important thing you need to do when setting up your TikTok profile, because it underpins everything from your target audience to your content type and more.
Having a set industry or market that you create content for means that your audience will know what to expect from you – giving you the opportunity to become a leader in that chosen sector or industry.
The best way to get attention from the right audience is to be specific and create content, captions, hashtags, and trends which appeal to them.
Post at the Right Time
The For You page, and your TikTok feed, is very time sensitive. Things are shown to users once, and if the timing isn’t right then they might scroll past or miss it completely – without stopping to engage or appreciate the content.
Posting at the right time for your ideal audience is one of the best ways to ensure you capture their attention.
Participate in Challenges and Trends
Challenge videos and trending TikTok themes and videos are popular for a reason. They offer a great way to balance your usual content with relatable and highly engaging videos which tap into something that your followers can get involved in.
You could even create your own challenge for your audience, to boost exposure and support the spread and growth of your profile.
Be Consistent in Your Content
If your content is consistently high in quality and shared regularly, then you have a high chance of being featured on the For You page of your audience’s feed.
Showing up on the For You page is one of the best ways to organically grow your following, because it puts your content front and centre on the screen of potential followers who have already shown an interest in your industry. This means that to show up on that For You page, your content needs to be consistently targeted towards your chosen industry or sector – so that TikTok considers your account a credible name in that sector.
You can bolster this with consistent use of specific hashtags.
Use Trending Hashtags
Just like jumping onto trending challenges and video concepts is a good way to boost exposure, so too is a strategic approach to hashtags.
Find out which hashtags are trending and use those which are relevant to your industry, account, or video.
In a similar vein, it can also be beneficial to see which hashtags are being used by your competitors and integrate them into your own strategy.
Use Analytics
In order to boost your following, you need to know which content works, which videos appeal to the largest group of potential followers, and which time periods are best suited to your target audience.
Analytics are there for a reason, and for TikTok creators and account holders who want to boost their profile authentically and sustainably, this insight is critical.
Cross Promote Your TikTok Account
If you use other social media accounts, then don’t be afraid to share your TikTok profile with those other social followers!
The chances are that those who follow you on Instagram and other platforms will also follow you on TikTok when given the chance – you just need to let them know where to find you!
Engage in Collaborations With Other Creators
Working with other creators is beneficial for both parties because it puts both profiles in the line of sight of a whole new audience.
The best collaborations are those which combine two or more profiles in the same industry or with the same audience type. If you can do a Live stream or share content alongside a creator in the same niche industry, then you will help to boost each other’s following.
Use Trending Audio and Sounds
TikTok is responsible for countless sounds, songs, and audio clips making a comeback.
This is all because of the app’s ability to make content go viral, with trending audio a good way to draw attention to your videos and drive user engagement. If you use a trending song, your video is more likely to be ranked highly in the algorithm of potentially interested users.
The Power of a High Following on TikTok
The more followers you have on TikTok, the more credible your account – both in the eyes of TikTok and other users.
Those with a high following are more likely to gain even more followers as a result of ‘FOMO’ – the fear of missing out, held by those who see a prolific user and follow along to see what all the fuss is about.
While buying followers is a quick fix, and ads can help to boost your following around a specific campaign or video, the tips mentioned in this article are some of the best ways to deliver sustainable growth for your profile.
We hope this helps!