As trends come and go, you will find that as a brand or creator you need to continue to mix up your content streams and the types of content that you share online, if you want to continue to delight and entice followers, fans, and customers.
Even if you operate a personal page, there’s something incredibly satisfying about high engagement – with no other form of content giving the same instant gratification as a live stream.
Going live on TikTok means sharing real-time video and audio content to your followers… but there are some conditions you need to meet first.
What Conditions Do You Need to Meet to Go Live?
In order to start a live stream on TikTok, you must be at least 16 years of age and have at least 1,000 followers on your profile.
If you meet this criteria, then keep reading because you’re just a couple of steps away from starting your first live stream!
3 Steps to Start a Live Stream on TikTok
- From within the app, click on the plus-sign in the black box which should be in the central position along the bottom of your screen
- Scroll through the carousel of options until you find ‘Live’ (this option will only be visible if you meet the criteria outlined above)
- Once on the ‘Live’ setting, you can enter some text which will caption your live stream, before clicking the ‘Go LIVE’ button to start your stream
NOTE: Users can add other details and feature to their live stream, including charity links if you are hoping to drive donations, and a topic if you want to draw in a specific demographic or target audience.
What Happens When You Go Live?
When you go live, followers will be able to click in and out of your stream to see what you are talking about or showcasing in your video.
This remains one of the most efficient ways to drive engagement across your profile and build your credibility as a trustworthy user on the platform.
Let us know how you get on! And if you need to boost your follower count before being able to go live, then consider THIS a sign to start exploring and uncovering the benefits of follower packages from Twicsy and other suppliers.
