Many consider Facebook buying Instagram for $1 billion as one of the best acquisitions in this digital era. Ever since the takeover, Facebook and Instagram have grown in leaps and bounds to become the world’s two most popular social media platforms. They both command over 1 billion monthly active users and counting.
The best part about the acquisition is that users can sync their Instagram and Facebook accounts. This is advantageous, as you can link them for easy account management and updates between the two. For example, you can switch between your FB and IG accounts without logging in or out. You can also share your posts across both networks, saving you time and effort (and money, if you run a marketing campaign).
This post explains how to link Instagram to Facebook, so you can enjoy the benefits of running multiple accounts from one Accounts Center.
What Does It Mean to Link Instagram to Facebook?
To pair your Instagram and Facebook accounts together, you only need to know how to sync these profiles to share content across the two networks.
Simply add both social networks to the same Accounts Center. Once done, you can sync the following profile information:
- Name
- Profile Picture
- Username
- Avatar
When you do so, it ensures that your profile information will appear across all linked platforms. Any changes you make on one account will appear on the other, without the need to monitor or manage it personally.
How to Sync Instagram and Facebook
To add both to the same Accounts Center, you can use your Android, iPhone, Instagram Lite app, mobile browser, or computer.
Here’s how to do so across all of these options:
Android
- Open the Instagram app on your Android
- Log into the Instagram account you want to add
- Tap your profile photo to visit your profile
- Tap the More button (three horizontal lines) in the top right
- Tap Settings and Privacy
- Tap Accounts Center at the bottom
- Tap ‘Add Instagram account’ or ‘Add Facebook account’
- Select the Instagram and Facebook accounts you want to add
- Follow the on-screen instructions to complete the process
iPhone
- Open the Instagram app on your iPhone
- Log into the Instagram account you’d like to add
- Tap your profile photo to go to your profile
- Tap the More button (three horizontal lines) in the top right
- Tap Settings and Privacy
- Tap Accounts Center at the bottom
- Tap ‘Add Instagram account’ or ‘Add Facebook account’
- Select the Instagram and Facebook accounts you want to add
- Follow the on-screen instructions to complete the process
Instagram Lite App
- Open the Instagram Lite app on your device
- Log into the Instagram account you’d like to add
- Tap your profile photo to reach your profile
- Tap the More button (three horizontal lines) in the top right
- Tap Settings and Privacy
- Tap Accounts Center at the bottom
- Tap Accounts & Profiles
- Tap Add Accounts
- Follow the on-screen instructions to complete the process
Computer
- Open a web browser on your computer
- Go to www.instagram.com
- Log into the Instagram account you’d like to add
- Click the More button (three horizontal lines) in the bottom left
- Click Settings
- Click Accounts Center on the left
- Click Accounts & Profiles
- Click Add Accounts
- Follow the on-screen instructions to complete the process
Mobile Browser
- Open a browser on your mobile device
- Go to www.instagram.com
- Log into the Instagram account you’d like to add
- Tap your profile picture to go to your profile
- Tap the Settings icon at the top
- Tap Accounts Center at the bottom
- Tap Accounts & Profiles
- Tap Add Accounts
- Follow the on-screen instructions
You can sync your profile information across both networks once you add your Instagram and Facebook accounts to one Accounts Center. However, Instagram requires you to sync your name before linking your profile picture, username, and avatar.
The following section explains how to sync FB and Instagram on various devices.
How to Link Facebook to Instagram on Phone (Android & iPhone)
- Log into your Instagram account
- Tap your profile photo to go to your profile
- Tap More (three horizontal lines)
- Tap Settings and privacy
- Tap Accounts Center
- Tap Accounts & Profiles
- Tap the Instagram and Facebook profiles you’d like to sync
- Tap the toggle next to Sync profile info
- Choose to sync your name and profile photo
- Tap ‘Change photo’ if you want to use a different profile picture
- Tap the circle next to the Instagram or Facebook account you’d like to use for your profile photo
- Tap Save
- Tap Continue
How to Link Instagram and Facebook on Your Computer
- Open a browser on your mobile device
- Go to www.instagram.com
- Log into your Instagram account
- Click the More button (three horizontal lines) in the bottom left
- Click Settings
- Click Accounts Center on the left
- Click the Instagram and Facebook profiles you want to link
- Click the slider next to Sync profile info
- Choose which profile you’d like to link to
- Choose to sync your name and profile photo
- Click ‘Change photo’ if you’d like to use a different profile picture
- Click the circle next to the Instagram or Facebook account you’d like to use for your profile photo
- Click Save
- Click Continue
Note: You can apply the above steps to sync your username and avatar on Facebook and Instagram as well. However, your username must be available across both accounts.
How to Link Instagram to Facebook Page
You don’t require an Instagram business account to connect to your Facebook account. However, you may have to switch your personal Instagram account to a business or professional Instagram account to link to a Facebook business page.
Here’s how to set up a professional or business account on Instagram:
- Open the Instagram app on your device
- Log into your Instagram account
- Tap your profile picture to visit your profile
- Tap More (three horizontal lines) in the top right corner
- Tap Settings and Privacy
- Tap Account
- Select ‘Switch to professional account’
- Tap Continue
- Select your business category
- Tap Done
- Tap OK to confirm your selection
- Tap Business
- Select Next
- Add your contact details
- Tap Next
- Tap X to return to your profile
Once you have an Instagram business account, you’ll be eager to know how to link FB page to Instagram. Fortunately, the process is fast and straightforward. It only requires a few steps.
Here’s how to link Instagram to Facebook page:
- Tap your profile picture to go to your profile
- Go to ‘Edit profile’
- Select Page under ‘Public business information’
- Tap Create Facebook Page if you don’t have one
- Tap ‘Connect an existing page’ if you have an FB page
- Choose one page from your list of Facebook pages
- Tap Done
You can also connect your FB page to Instagram from your Facebook profile. Here’s how to link Facebook page to Instagram:
- Log into your Facebook account
- Switch to the FB Page you want to link to your Instagram account
- Click Manage
- Go to ‘Professional dashboard’
- Under ‘Your tools,’ click ‘Linked accounts’
- Click Connect Account
- Enter your Instagram username and password
- Click Log in
- Your Instagram account and Facebook page will automatically connect when you log in.
Why Link Instagram to Facebook?
There are several reasons you should know how to link Instagram to Facebook. Whether you use your account for business or leisure, here are the top reasons to sync your Instagram and Facebook accounts:
Efficient Account Management
Managing a social media account can be overwhelming, especially if you have many fans and followers. The back-and-forth between logging in and out of your accounts to upload posts and respond to messages can take a toll on you, your time, and your budget if you’re paying a social media manager.
When you sync your Instagram and Facebook accounts, you can share videos, photos, reels, and posts across both platforms without logging in or out. Changes to your profile on one platform appear across all your synced accounts. This helps to develop brand consistency with your followers, as well as save you a great deal of hassle.
Build Credibility
In that vein, linking Instagram to Facebook can help build credibility. After all, your customers will know they are dealing with the same business across both platforms, and especially one that cares about its presentation.
When you sync your social media accounts, your profile information will remain the same across both networks. Any changes will take effect on both Instagram and Facebook. Moreover, it is much easier to get verified on Instagram if you already have a verified Facebook account, improving your credibility.
Seamless Sharing
When you post a video, photo, or story on Instagram, you can share it on Facebook without logging out of IG. Linking your Instagram to Facebook also saves time, since you don’t have to create new or separate content for each social media account. You can even respond to DMs faster, providing your followers with a memorable online experience and a friendly, responsive brand persona.
Performance Metrics
The numbers don’t lie. When conducting digital marketing campaigns, you must measure results based on the number of leads and conversions. Connecting Facebook to Instagram provides you with sharper insights that you can use to measure the performance of your marketing efforts across the board. You can compare your target audiences and their behavior across platforms, enabling you to know where to invest more time and effort.
Enhanced Exposure
Instagram and Facebook have over two billion active users and remain the two most popular social media networks. However, Facebook has the upper hand as far as active users are concerned. It has a far wider reach than Instagram. For this reason, connecting your Instagram and Facebook accounts can help you reach more people and expand your online presence.
Access to Marketing Tools
Facebook provides business owners with complimentary access to various marketing tools to promote their products and services. Connecting your Instagram and Facebook accounts allows you to leverage these tools to improve your marketing campaigns. You can strategize better using these tools, increasing your chances of success, especially in the long-run.
Account Recovery
When you sync your Instagram and Facebook accounts, you can better manage your passwords and account security from one control center. If you forget your Instagram password, you can use your Facebook account to reset and recover your account. When trying to recover your account in the case of a breach, Instagram or Facebook support may also use either profile to verify your identity more quickly and efficiently.
Possible Downsides of Linking Your Instagram and Facebook Accounts
While linking Instagram to Facebook has numerous benefits, it has its fair share of downsides. Fortunately, the upsides outweigh the few shortcomings. Most people don’t consider these issues a deal-breaker.
However, knowing some of these disadvantages can help you decide if syncing your social media accounts is right for you. Here are the cons of connecting Instagram to Facebook:
Privacy Concerns
Linking your Instagram and Facebook accounts allows you to share your content across both platforms seamlessly. However, Instagram and Facebook have slightly different privacy settings. They also have varying demographics.
Sharing content automatically might reach the unintended audience, offending your followers or appearing insensitive on either platform. Fortunately, you can select whether to post your content to both social media platforms simultaneously.
Limited Customization
Creating quality content can be tedious and time-consuming. Fortunately, connecting Facebook and Instagram is often a timesaver as far as producing content is concerned. You don’t have to develop new posts every day.
However, sharing the same content across both platforms limits your customization options. This shortcoming might cause you to lose followers who desire a tailored online experience.
Security Issues
Adding Instagram and Facebook to one Accounts Center can help you manage your social media profiles. However, it can also lead to security concerns, especially if both accounts share the same password. If someone hacks your Instagram account, they’ll have exclusive access to your Facebook account, effectively cutting you off from your online presence. Moreover, having the same profile information across all networks can leave you vulnerable to cyberattacks later, even once you get the accounts back.
FAQs
Are Facebook and Instagram connected?
Facebook and Instagram share one parent company. Given this inseparable connection, Facebook and Instagram users can sync their profile information across both platforms for easy account management. You can sync your name, profile photo, username, and avatar across both networks. However, the two platforms are still distinct and operate differently from each other, so having both is recommended for different advantages.
Can I use Instagram without linking to Facebook?
Yes. You can use Instagram without linking to Facebook. You don’t even require a Facebook account to operate or open your Instagram account. However, most people prefer to have accounts with both Instagram and Facebook to expand their network. Linking your Instagram and Facebook accounts can help boost your online presence with brand recognition.
How do I sync my Facebook and Instagram passwords?
If you create an Instagram account from an existing Facebook account, both accounts will have the same password. If you already have Instagram and Facebook accounts, you can sync their passwords by adding them to one Accounts Center. Go to the Accounts Center via your Instagram profile and select Password and Security to sync your passwords.
What’s the point of connecting Facebook and Instagram?
The primary objective of connecting Facebook and Instagram is enhanced account management. When you sync your Instagram and Facebook accounts, you can share videos, photos, reels, and posts across both platforms without logging in or out. You can also use your Facebook account to reset your Instagram password and recover your account and vice versa.
Why can’t I sync my Instagram and Facebook accounts?
You might not be unable to sync your Instagram and Facebook accounts because of conflicting information. Your birth date on Facebook must match that on Instagram. This can make it difficult for people who included false information on their original account, but forgot what they put in.
Likewise, your username must also be available across both platforms to sync it. If you have the username on one site but cannot get it on another, you will have to consider changing to a new one.
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