If you’ve produced a really fun reel and you want to maximise the visibility and viewer numbers of that reel, it follows that you’ll want to share it on your Instagram story.
But how do you share a reel on your Instagram story and make sure that your followers can enjoy the full 30 seconds? After all, isn’t an Instagram story capped at just 15 seconds?
Yes, it is – and so, in order for a user to view the full 30 second reel, they will need to click through to view the full footage. Which is where you come in…
How to Make Sure Users Click to View The Full Reel
Reels are designed to be fun, engaging, and short.
If your reel reaches the 30 second limit and you want users to view the whole thing via your Instagram story, then the most important thing you can do is to:
- Stage it right on your story screen
- Make sure that the first few seconds are compelling enough to make users click to view the full reel
You will often find that the first few seconds are make or break for a reel, with users adding a block of text to the starting slide to create context and ensure that a user knows the aim of the reel before watching. This helps them to determine whether the reel is something they want to watch or not and can be an important step in ensuring they click to view the full 30 seconds!
And if in doubt, you can always enhance this further by staging your story to encourage more views – for example, adding a caption that says, ‘Watch to the end for the BEST reaction’, or something similar.
We hope this helps! Instagram content caps can be annoying when they prevent you from really showcasing your content across a variety of different channels and viewing points – but this doesn’t have to stand in your way. Instead, view the story as an opportunity to create a teaser for your full reel, guiding users towards your profile by encouraging them to click and view the full 30 second clip.
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