Instagram is all about good engagement and building a sense of community between followers and users.
For many users, including creators and business profiles specifically, the number of likes under a post or reel is indicative of how well a piece of content has performed. Thus, this information isn’t just good to know but integral to their Instagram strategy.
After all, users trust brands and creators that other users trust – it is in our nature to rely on word of mouth recommendation. So, having the number of likes clearly under display plays a major part in brand visibility and in building credibility.
Here’s a quick guide on how to make sure that your like count is clearly displayed.
3 Steps to Display Like Count on Instagram
- Open your Instagram profile page and click on the menu button in the top right hand corner (indicated by the three horizontal lines)
- Click on ‘Settings and Privacy’ then ‘Like and Share Counts’
- If you want your like count to be displayed, then you need to make sure that the toggle is off!
Both your like and share count are indicative of credibility and of how users are responding to and engaging with your content – which is why the two are so closely linked in your Instagram settings.
Doing this should help to show other followers and prospective customers how trustworthy you are and how high in quality your content is. You can then leverage this to build your community and expand your social marketing.
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