TikTok is one of the most popular social media apps in the world, seemingly switching between different trends on an almost daily basis.
Keeping on top of different trends across the app might be a good way of pushing your videos to a wider audience and increasing visibility, but it’s not always immediately obvious what these trends mean or involve.
For example, the ‘Who is She’ song is over 19 years old but has recently made a comeback amid a rise in transformation and look-back videos.
The trend was started when a user created a fan video showing the development of the character Love from Netflix’s ‘You’. Now, women are using the song across TikTok to showcase their own transformations.
What Do Videos Using the ‘who Is She’ Song Include?
Typically, the main bulk of videos which use the ‘Who is She’ song on TikTok include transformations over the years, with women using the trend as an excuse to show how they have grown and developed personally.
For some, it’s a chance to show progress after a significant life event.
For others, it’s a way of highlighting how their confidence has grown as they have grown up.
In short, the song and its message invites women to ask, ‘Who is She’ and then answer the question for themselves, with photos and clips that show the world who they are.
It’s a life-affirming, positive song which is being used increasingly across TikTok to create videos which introduce women as they were and as they are now.
Is this a trend that you have seen or been made aware of on TikTok? We’d love to hear your thoughts!
