What Counts as a View on TikTok?

Have you ever wondered how much of a video has to pass before it classes as a view? Does any…

Have you ever wondered how much of a video has to pass before it classes as a view?

Does any video that you open on the app automatically become registered as a view, or do you need to watch a certain number of seconds in order for the view to be registered?

Let’s take a closer look.

Why Views Are Important on TikTok

Views are one of the most valuable insights for creators on TikTok and can make or break their position on the app.

The platform considers the view count of a video one of the most important factors in the algorithm and will judge the quality and popularity of a video based on the number of views it gets. Those with higher numbers of views on their video will find that they can access more features, and can unlock even more benefits from the app.

What’s more, views let creators themselves know which videos and pieces of content are popular and which are not as well received. Those with a higher view count have been seen by more users and are thus more popular – reaching a broader audience.

Views contribute towards the TikTok cycle, whereby the more views your video gets, the more people will see it and the more views it will continue to get.

A high view count is good for the individual video and for your profile – which is why views matter so much to creators.

How Much of a Video Has to Be Watched to Count as a View?

We’ve got some good news – because in the world of TikTok, a view is akin to an impression on other social media apps and platforms.

This means that as soon as a video lands on a users’ screen and starts playing, it classes as a view.

As a user, you will discover this for yourself when you click on the grid of ‘viewed videos’ via your profile settings. In this grid you will find every video that you’ve seen when scrolling the app, meaning that even those fleeting videos you scrolled right past can be found again if you want to watch them.

So, to answer the main question of this article, a view is any video that passes on the feed of a user. As soon as it appears on their screen, it is considered a view.