What Does Business Chat Mean on Instagram?

Instagram DM’s are one of the most popular methods of communication, keeping friends in touch with each other, allowing groups…

Instagram DM’s are one of the most popular methods of communication, keeping friends in touch with each other, allowing groups to share images and reels in a dedicated group chat, and giving business accounts direct access to their followers.

In this blog, we’re looking at the difference between a standard Instagram chat and a business chat and sharing the benefits of both.

What is a Business Chat?

A business chat is an Instagram chat that a user has with a business account.

Most importantly, when it comes to identifying the differences between a personal chat and a business chat, there really aren’t many to note!

How Do You Identify a Business Chat?

If, as a user, you have an active chat with a business account, this will be indicated by the words ‘Business Chat’ underneath their username at the top of your message stream.

How Does a Business Chat Differ From a Personal Chat?

From a user perspective, there aren’t really any notable differences between a business chat and a personal chat.

If you manage the business account however, you can access a series of additional features – including the ability to set up automated replies whenever a follower sends you a direct message, and suggested actions that you invite users to take. Some of the most popular automated replies and actions that business accounts share include pointing users towards a direct email address, acknowledging receipt of their message, and letting them know about closures and/or opening times.

As a business account owner, you also benefit from an extra filter feature, which lets you sort messages into a Primary inbox or a General inbox. This is especially useful for business accounts and influencer profiles that receive lots of enquiries and emails and want to sort them for easy access.

We hope, as an Instagram user, that this helps you to recognise the difference between a business chat and a personal chat!