TikTok has become one of the most popular social media platforms of recent years – with challenges and trends flooding the app and the For You feed every day.
While some challenges are linked with dance routines and the use of various in-app effects, others are geared towards reactions and interactions. The ‘Fold’ challenge or trend falls into the latter category.
On TikTok, ‘Fold’ is used as a way of describing when a creator or influencer feels disrespected or annoyed at something. But it doesn’t end there.
Rather than using the word ‘Fold’ itself as a way to highlight their disappointment, an increasing number of creators are opting for a more physical interpretation…
Understanding the ‘fold’ Action on TikTok
When a creator or TikTok user feels annoyed, rather than reacting via a typed or written comment, many are simply folding themselves in half at the waist – allowing their arms to fall over the head and past their shoulders.
Not only does this represent a very visual and clear representation of their feelings, but it also adds humour and serves to diffuse what could become an awkward situation.
For creators with a large following, finding innovative ways of sharing their disdain without alienating followers is key – which is why so many choose the new ‘Fold’ trend to share their views but in a more light hearted way.
Suffice to say, ‘Fold’ is just another trend to add to your TikTok dictionary. However, it might help to explain some of the random folding videos you might have seen popping up across the app!
