When you pin something on social media, be it TikTok, Instagram, Facebook, or even X (formerly known as Twitter), you essentially say that the pinned piece of content is of high importance.
This is because a piece of content which is pinned stays at the top of your profile feed and is one of the first things that followers and other users will see when they visit your profile.
How to Use the Pinned Feature
Wondering what kind of TikTok post or video you should pin to your profile?
For businesses and brands, a good example of a pinned TikTok post would be one which introduces the brand and its vision or message.
For an influencer or TikTok creator, a good example of a pinned video would be another introduction – but this time to the kind of content that you create. It could be a particularly well received video which went viral, or a collaboration that you are proud of.
Whatever it is, the pinned video on your TikTok needs to be representative of what you want followers to think as soon as they land on your profile.
Pin a Video in 3 Steps
- Open the video that you want to pin to your profile
- Click on the sweeping arrow share icon on the right hand side of the video
- Click ‘Pin’
Your video is now pinned to your profile and will remain one of the first videos that followers and users see when they navigate to or find your profile page.
