TikTok itself states that over 55% of users are discovering new products and brands directly through TikTok on a regular basis. This presents a unique opportunity for brands that can tap into TikTok as a discovery tool, creating a profile and producing content which gives potential customers a chance to learn more about the brand and what they offer.
From reviews to the usability of a product, the fact is that TikTok taps into that idea of people buying from people and facilitates the more authentic word of mouth marketing – with users sharing videos that highlight their favourite brands and products. Be it a makeup or ‘Get Ready’ video, a house cleaning video, or something else, TikTok videos put products in the spotlight.
And what better way to turn this indirect interest into business success, than with a business account?
The Benefits of a TikTok Business Account
A TikTok Business Account delivers the following benefits:
- Insight into the performance of each video and the account as a whole
- Information on the audience demographic, who is engaging with videos and where they are coming from
- Access to scheduling tools and an automated messaging function which prevents direct contact from being lost in your inbox
- Links and lead generation tools, connecting your account and your videos to a website or broader online presence
- Access to creative tools which allow you to enhance your content
Best of all, a business account is free to use.
How Does a Business Account Differ From a Personal Account?
In the simplest possible terms, a business account has all the same features as a personal account but with added detail and insight that can help you to grow your profile and increase visibility and the spread of your videos.
Videos are more engaging with added tools, while followers and viewers benefit from a seamless journey as they click on the link in your profile and move directly to your business website or TikTok shopfront. As a business team, the insight into your audience and the rate of engagement and interaction across each of your videos means that you can funnel more time and energy into content that works – creating new videos directly for the audience you’re attracting.
How to Create a Business Account
If you’re interested in creating a business account to support your brand or business, follow these steps:
- Download the TikTok app and click ‘Sign Up’
- In the top right hand corner of your profile page, click on the menu button and then select ‘Settings and Privacy’. In your settings menu, select ‘Manage Account’ and ‘Switch to Business Account’
- You will be asked to choose a category for your business. This helps TikTok to tailor the tools it presents to you and the content that you see
Once your account is created and confirmed, you can start creating content and accessing the suite of insight and information that TikTok offers to business users.
Happy creating!
