Sometimes in life you are faced with open-ended questions, with no clear answer and thousands of potential responses. This is one of those questions.
Instagram is a minefield of different posts, making it a platform for businesses and users of all shapes, sizes, lifestyles, and beliefs. It truly is a melting pot of content that makes describing the platform exceptionally difficult, beyond simply portraying it as a visual content hub of activity.
With three different account types available, spanning Personal, Creator, and Business accounts, users are more attuned than ever before to the types of content that works and how to frame posts according to their audience.
But as far as knowing what to post, this really is up to you.
The Most Popular Types Of Content On Instagram
This is vastly dependent on your industry, sector, demographic, and profile niche.
However, most users lean towards and interact with content which is personable, engaging, relatable, and visually pleasing.
The platform started life as an image sharing platform but has expanded to encompass videos, live video streams, edited reels, and so much more – making it the most accessible and visual-centred social platform in the world.
So, if you’re wondering what to post, our advice is to…
- Keep it simple
- Focus on what makes you (or your brand) unique
- Be authentic
- Always think about the aesthetics of your post
- Don’t forget to connect great visuals with a valuable or compelling caption!
Got more tips to share with our community? Let us know!
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