TikTok is a social media app which has risen in popularity exponentially over the past few years.
Not only does it provide creators with an outlet to post multiple videos, but it also has countless editing tools and features which enable users to perfect and finetune their videos for their followers.
TikTok is also an intrinsically sociable app, and supports direct messaging, sharing across other platforms and messaging apps, in-app Live streams, and more. TikTok Shopping is an innovative feature which allows brand and businesses to sell direct through the app, while TikTok Coins and Gifts are able to be purchased and passed to creators as a financial aid in building their profile.
To cut a long story short, TikTok is one of the leading social media apps for a reason.
But what should you post on TikTok?
In this article, we’re considering some of the motivations and end goals of users, and what to post to hit your target.
What to Post if You Want to Boost Your Following
If you want to boost your following, the first thing you need to do is to find your niche and ideal audience on the app.
Once you know what you want to post and who you are posting for, you can start to build unique and original content that will entertain and engage your audience.
Another posting tip for those looking to boost their following and increase visibility of their posts is to look out for and use trends and viral challenges. If something is trending in your industry or market, getting involved is a good way of getting your profile and content noticed.
What to Post if You’re Building an Influencer Profile
If you want to become a TikTok influencer, you need to boost your profile by posting your own take on trending challenges and videos.
Another tip is to share content which highlights some of your favourite hobbies, brands, products, and destinations or attractions. Being seen engaging with these items and in these places will get your profile spotted by brands and local businesses and can lead to some valuable collaborations and partnerships.
What to Post for Friends and Family
If you’re looking to share content and updates with friends and family members, then creating content that highlights personal milestones and experiences is one of the main focuses of your profile.
Posting these videos can be done from a private or a public account, using your choice of audio and visual settings.
What to Post as a Brand / Business
If you are a brand or business looking to sell directly to TikTok users, then our advice is to bridge your own branded content with the power of user-generated content.
This actually requires less effort on your part, as it means that half of your content can be engineered and created by customers – with reviews, customer videos, and testimonials all counting as indirect marketing.
Adding links to your posts and inserting CTAs into your captions is a good way to continue to direct traffic and ensure that your branded content serves the end goal.
Using TikTok’s Integrated Editing Tools
One of the best things about TikTok is the way that the app supports and promotes different editing tools.
From using trending audio to integrating the most popular songs into your videos, adding your own spin to the app’s most popular trends will help your profile to grow – no matter your end goal.
And you will find that once you hit various milestones, new features will become available to you! For example, once you surpass 1,000 followers you can share Live streams with your followers – a great milestone for businesses and budding influencers in particular.
We hope this helps! TikTok is one of the best apps for socialising and engaging – so be sure to access all of its features and tools to maximise the impact of your videos.
