Are you an avid Facebook creator, wondering why you can no longer find publishing tools on your regular Facebook screen?
Well, that’s because Facebook has moved all of its backend publishing tools into the Meta Business Suite.
What Are Publishing Tools?
Publishing Tools are designed to facilitate the management, editing, monitoring, and engagement of individual posts from a business, creator, or brand.
The whole point of this backend feature is to make content creation easier to manage, via the following tools…
- Content management with a calendar of content and consistent posting structure
- The ability to schedule content and leverage automation in posting
- Customise the appearance and format of posts so that they compliment your content style and target audience
Why Have Publishing Tools Moved?
Publishing Tools for Facebook have moved into the Meta Business Suite, because a big part of these tools involves managing content across both Facebook and Instagram.
With both social platforms operating under the Meta umbrella, it makes sense to control the features under a single business suite rather than on separate platforms.
You can now find Publishing Tools within the Business Suite. In order to access this suite, you must have a professional Facebook account.
Once inside the Meta Business Suite, simply navigate to ‘Content’ and you will unlock a plethora of features that support your marketing goals.
Happy publishing!
