Why Do My Likes Disappear on TikTok?

There is nothing worse than disappearing likes on TikTok, especially when you are trying to build your profile and establish…

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There is nothing worse than disappearing likes on TikTok, especially when you are trying to build your profile and establish a consistent presence on the app as a valuable creator.

But why do likes disappear – and how do you stop it from happening?

“fake” Likes

If you have a certain number of likes attached to a video, and suddenly notice that the number drops and that some of the likes have disappeared, then the most likely cause is that some of the likes came from spam and robot accounts.

This is a growing problem being seen across TikTok and other social platforms, with fake likes boosting the visibility of videos – before TikTok moderators step in and remove this false engagement.

In the long run, it’s better for your profile and for your video if these fake likes disappear – however, we recognise it can be annoying if it affects your like count. Try and see the positive in keeping your engagement stats as authentic as possible.

A Shift in the Algorithm

If your issue isn’t around existing likes but rather linked with a slowing in the rate of likes on new content that you post, then there are a number of things that could be at play. One of them is a shift in the algorithm which determines how visible your videos are whether or not they appear on the ‘For You’ page of other users.

Everything from posting time to the length of a video and the audio and format it uses can affect visibility and how TikTok shares your video.

If you regularly receive lots of likes, then you may see a drop if TikTok starts favouring smaller creators instead of established ones. Similarly, if trends change and something else becomes popular on the app then you may see your style or format of content receiving less interest as a result.

Whatever it is, the best way to boost likes and increase visibility of your profile and your content is by keeping content fresh and engaging, and always in line with what your audience wants. Likes will ebb and flow, but as long as your content is consistent then your audience will stay on side!