Why is TikTok So Popular?

TikTok has become one of the most popular social media apps of all time, with over one billion (and counting)…

TikTok has become one of the most popular social media apps of all time, with over one billion (and counting) active monthly users across the world – spanning everyday users, businesses, brands, global enterprises, celebrities, influencers, and more.

It has something for everyone… but this is just one of the things that makes the app so popular with its diverse and ever-growing collection of users.

TikTok is popular because it is built for engagement, connection, community, and interaction.

The founding principle of TikTok was to take the existing dance challenge model and grow it, giving users from all walks of life somewhere to showcase their unique ideas and build concepts that connected users all over the world.

In this article, we’re sharing some of the reasons why TikTok is so popular…

1. It Delivers a Tailored Experience to Every User

Unarguably the best thing about TikTok is the algorithm and the existence of the For You page which is designed to offer every single user a completely tailored, personalised experience according to their interests and activity.

TikTok not only asks when you sign up what you are interested in; it also tracks your activity and how you use the app, so that it can personalise content and show you videos that it thinks you will like and want to engage with.

TikTok was built from a foundation of dance challenges and viral videos, with the potential to either create a viral video or jump on the back of a trend, incredibly high.

This makes using TikTok fun and incredibly engaging, with new and entertaining challenges popping up all the time.

3. It’s Diverse

The plethora of videos and users on TikTok means that there is something to suit every industry, every niche interest, and every potential sector or user.

On an app which is so heavily geared towards engagement and the creation of online communities, users can find something to meet their entertainment preferences, to inspire, influence, educate, and inform.

4. It’s Great For Brand Growth

Whether it’s a business or personal brand you’re looking to grow, everything about TikTok is geared towards increased engagement, interaction, and profile growth.

From the virality of challenge videos to the access to Like streams and other features once you hit 1,000 followers, those who want to elevate their profile and reach new audiences can do so with TikTok.

The app also offers some earning potential through gifts and collaborations – though these come with hefty commission fees that need to be navigated.  

5. It’s Safe!

A good one for users keen on high levels of privacy, TikTok is also heavily geared towards offering a safe experience for users of all ages.

Users under a certain age will experience and find barriers that limit the content they can see, while activity caps are placed on users that violate terms and community guidelines. Users can also activate a setting which renders their account private rather than public, meaning their videos can only be seen by people who follow them.

All of this means that TikTok, despite its high user level, remains a personal and safe experience for its users.

6. It’s Easy to Use

Finally, TikTok is easy to use.

From searching for content ideas and hashtags, to finding friends, connecting the app with other social platforms, and uploading your own content, every aspect of TikTok is designed to be quick and easy to use.

And that, more than anything, is what enables such a diverse community of over one billion users to get involved in the TikTok app on a regular basis!