There are always going to be two sides to every conversation about social media and its benefits versus the downsides of a life spent online.
While TikTok boasts a plethora of benefits for users and creators alike, there are those that argue TikTok has a harmful side – especially for younger users.
Let’s take a look at both sides of the conversation…
Benefits of TikTok
TikTok is a primarily sociable app which is great for those looking to boost their brand visibility and garner high engagement from followers and potential customers. It connects users with trends and challenges, built on a foundation of great content and high level entertainment.
As well as facilitating connection between users who know each other, TikTok is a great discovery tool that connects users with brands and influencers that the app thinks they will like. The tailored For You page is highly targeted based on individual activity and behaviours, giving every user a personalised feed and access to the best videos for them.
Does TikTok Have a Dangerous Side?
There are elements of TikTok, just like any other social media app, that can be perceived as negative.
Comparison, particularly among younger users, can be damaging when it affects mental wellbeing.
Another aspect of TikTok that is becoming increasingly problematic is the rise of dangerous and sometimes life-threatening challenges and trends. There have been several occasions when challenges have led to fatalities among younger users, who end up dying as a result of an accident.
TikTok has taken countless steps to protect users and ensure that potentially harmful or damaging content is kept to a minimum. Various community guidelines and regulations are in place to keep all users safe, with reporting tools and TikTok moderators on hand to manage issues.
Should You Delete TikTok?
This is a question that only you, as a user, can answer for yourself.
If TikTok sparks negative thoughts and comparisons in your life or prevents you from doing other things owing to the ever-present distraction, then deleting the app from some devices can be a good thing.
As ever, balance is crucial when using this and any other social media app or platform.
