TikTok, as such any social media platform, is ever-changing and obsessed with new content and trends. A creator could share the most popular video of their career – and still find it pushed down the algorithm and replaced by something new just a day or two later.
What this means is that TikTok and its users value the creation and release of new content above all else – whether that be to keep up with trends or to share a multitude of ideas that you have.
But how often should each individual creator be posting on the app, to maximise their reach and the chance for good engagement?
Posting Frequency Tips
The following tips are all geared towards TikTok sharing and social media posting on a general basis.
It Depends on Your Audience / Your Account
Depending on your account and the kind of content you share, you may find that your audience expects multiple posts and updates a day – while other audiences are much more sporadic in their scrolling and will not notice a few days with no new updates.
This can depend on / be impacted by user age or the style of content that you post.
Make Sure All Posts Are High in Quality
If there’s one thing that’s almost as important than the number of posts you share, it’s how high in quality those posts are.
The TikTok algorithm values frequent posting and high engagement – but it also values quality.
Quality is proved in the level of engagement that a posts gets and how relevant the platform deems it to be, in light of its target audience, captions, and more.
Post at the Right Time
Posting frequently, and during the right window of the day, can make or break an effective TikTok strategy.
With TikTok constantly refreshing the For You page and browsing experience for individual users, it is not uncommon for relatively recent posts to be usurped for something newer – even if the target user hasn’t yet seen your recent post. That’s why sharing your content at a time when your audience is likely to be engaged with the app is so important.
TOP TIP: Don’t forget to factor time zones into your scheduling decisions and posting calendar. If your content reaches and is designed for a global audience, you need to consider how best to optimise your posting time to reach all followers.
How Many Times a Day Should You Post?
With all that in mind, how many times a day is optimum for good engagement and sustainable growth on TikTok?
The truth is that there’s no exact answer – however, the platform itself recommends anywhere between once and four times a day to maximise your reach.
And before we leave you to start creating content in order to hit that daily posting goal, here are just a few reasons why it’s important to follow advice and post as often as you can…
5 Reasons to Post Regularly
- Increased brand awareness, thanks to your brand / username being seen on the ap and For You page more regularly
- Increased engagement with customers and followers, who will recognise your username and be more inclined to engage with your content
- Boost your position in the algorithm with fresh and relevant content
- Teach TikTok more about your profile so that it comes to view your posts as high quality and your brand or account as reliable and trustworthy. The more you post and the more reliable you are as a creator, the more the algorithm will learn about you
- Better approach to content as a result of ongoing testing. By this we mean the more you post, the more attuned you will become to what your audience like and what they don’t respond to as eagerly
We hope this insight and the various points made in this article help you to design a scheduling calendar for your TikTok profile, boosting your visibility and brand reach while always ensuring that content is of the highest possible quality.
Happy posting!
