Meta users hold on tight; your feed could soon be flooded with AI-generated ads. The media giant has announced that entirely AI-generated ads will soon be rolled out across platforms, with a current deadline of 2026 targeted for the launch.Â
These ads will enable business users to simply provide a URL and let Meta’s AI tool do the rest, bringing to life a creative and campaign that, in theory, will connect the business with its target audience.
The Rollout of AI Ads
The idea is that AI will create the image or video, and the complimenting text, to sit alongside a URL as part of a businesses online campaign.Â
While most businesses would likely argue that a level of human intervention will still be required to ensure that ads are factually correct and geared towards the right season / launch / audience type, this use of AI could make ad campaign design much quicker.Â
Our question is, how many times will we see a variation on the same ad before we all grow tired of AI’s stock of creatives?
