Meta, and Instagram by association, has just shared a selection of tips for businesses and creators who are looking to maximise engagement on their festive content this year.
Here’s our pick of the best tips…
Top Tips to Boost Christmas Content
- Define clear and measurable goals that underpin your festive posts and campaigns
- Track data to see who is engaging and when the best times to post are
- Lean on diverse creatives and posting formats – i.e., switching from static posts to reels, videos, trending audio posts, and stories on Instagram
- Create ads that are targeted, direct, and that speak to what your followers and customers want
- Bear in mind all seasonal dates, delivery cut-offs, and other important details in your schedule
The Importance of a Social Schedule
There is never a more important time for a social schedule than Christmas – especially with other plans getting in the way of your own posting.Â
Because social media waits for no one.Â
Regardless of what day it is or what other plans you have, consistency remains the key to a successful social media strategy. New followers will only stay on your follower list if you keep delivering enjoyable, entertaining, and high-value content to their feed. What’s more, dropping the ball on your posting schedule can impact engagement, likes, and more.
As we head into the festive season, use this time to create a social calendar and plan your posts – your future self will thank you!
