If you’re a regular user of social media, you will have noticed the continued and ever-growing presence of Artificial Intelligence across the apps and platforms. But despite AI-generated footage seemingly spreading life wildfire across the world of social media, one thing that users often don’t consider is the cost – something that Instagram is now looking to pass onto its users via a new monetisation scheme.
The scheme will pass on some of the cost of running AI tools to those creators who choose to use them, whether that be for image generation, video editing, or something else.
What Will This Paid Scheme Look Like?
The chances are that the cost will appear as a subscription model, whereby creators who go beyond their free AI access will have to pay a fee for continued use.
This keeps the initial use of AI free for first-time experimenters, ensuring that the discovery of AI tools is free and easy to access. However, for those who continue to use the tools, eventually a paid model will kick in.
But is it worth it?
Well, for creators who rely on consistent and regular content for discovery and continued follower engagement, it can certainly prove beneficial. Not only do AI creative tools help align content to current trends, but they make the editing of videos and images must quicker – meaning that those with an organic or paid group of followers can churn out content with efficiency and consistency.
Of course, there are caveats – one of which being that AI content is becoming easier to flag. For those who use it sensibly though, the benefits of these tools can be huge. Are they something you’d pay for?
