Several news stories featuring Meta have appeared over the past few days, with changes that impact Instagram users and creators, as well as those favouring Facebook and other social platforms.
New Minimum Cap for Live Streaming
One of the most prolific is a new restriction that Instagram has added to Live Streams – introducing a new minimum cap on how many followers a creator has to have before they can “go live”.
This new eligibility criteria states that creators have to have at least 1,000 followers before they can host a live stream – a move which severely restricts the reach and engagement opportunities of growing creators with small follower pools.
The solution? Luckily, it’s quite simple! Instagram creators can lean on reputable suppliers to buy packages of followers, increasing their numbers above the new limit. However, the move has done nothing to enamour creators to Meta and the powers that be at Instagram HQ…
What to Post at Each Stage of the Customer Journey
In other news from the world of Instagram and Meta’s platforms, the social media giant has shared an infographic which outlines when in the customer journey each style of content is most appealing and successful.
With reels undoubtedly the content star of the moment, these are some of the best examples of content for broadening a creator or businesses reach, with reels playing a major part in the discovery step of a customer’s journey.
Meanwhile, photos and carousels are supposedly best for engagement with existing followers, while Live posts and Stories are particularly good for nurturing followers and rewarding those who are loyal.
Knowing this can prove beneficial as you plan the next month of content, especially as start the countdown to the festive season…
Learn More From Your Instagram Insights
One final update from the past few days is specific to Instagram’s Insights feature, which lets creators know a little more about the reach of their posts and those posts’ success rate.
For example, the new updates to Instagram Insights are set to let creators know exactly when in a Reel each follower or user has hit the ‘like’ button. Knowing this provides some insight as to how much of the video is being enjoyed by users, and which moments within that video or content inspire to engage.
This information is being displayed as a graph, which spans the entirety of the reel and lets you see which seconds caused a spike in engagement – and which seconds caused a lull in interaction.
Another example refers to carousel posts – with creators able to see which slide of the carousel was open when a user clicked ‘Like’.
Whether you buy likes or nurture organic interactions, this information provides better insight into what your audience responds to positively.
Look out for our next round of social media updates, coming soon!
