TikTok has announced an array of improvements for sellers who use its Shoppable platform. These include an enhanced variation on the Shop AI Chatbot, and a free sample automation system whereby eligible creators can be sent free samples with ease.
The aim of these improvements is likely to drive more sellers and customers towards the TikTok Shop, highlighting the value in terms of profile reach and visibility, as well as making it easier to buy through the app.
Understanding the New Features
The first new feature is being called the Seller Assistant tool – and is an AI-enabled chatbot that makes it possible for buyers to get answers to questions 24/7. Consider it a fulltime, round the clock employee that can handle requests and queries about your shop, without ever needing a break. It makes it easier for Shop managers to step away and feel like their customers are still fully supported.
Another new feature is the streamlined free sample process, through which creators who meet the criteria laid out by a business or Shop can apply for free samples without manual authorisation. This automated approval process is built to reduce manual admin time and will keep businesses connected to the creators who can help them enhance their visibility to the right audience.
Then there’s the ‘Creator Picks’ tag, which will be linked to creator profiles that TikTok deems a good fit for your shop or business. The benefit of this is simple – pinpointing those who meet a businesses criteria and can help them to grow.
In-app shopping is on the rise, across TikTok, Instagram, and other platforms – and is a way to leverage high follower and view count to make money. Along with these new features and innovations, sellers can and should tap into trending occasions and topics, optimising the reach of their marketing across multiple platforms.
Do you use TikTok Shop as a seller or buyer? Let us know your thoughts!
