Avid TikTok users will already know about gifts – as will creators who are keen to turn their TikTok presence and profile into a tangible source of income.
Gifts are a means of monetising TikTok and can be sent to creators that have over 1,000 followers. These gifts can only be sent during live streams, with followers needing to buy TikTok coins using real money and then convert those coins into their chosen gift – based on value and on the presentation and look of the gift.
There are, to cut a long story short, hundreds of different gifts available to users – many of which are worth, and cost, different amounts to send and buy.
The important thing to note when it comes to price and worth, is that gifts are bought in TikTok coins which are not the same as real money. So, just because something costs 10 TikTok coins, that doesn’t mean it is worth £10, 10p, or anything like that amount.
How Many Pennies in a TikTok Coin?
A TikTok coin will cost the user around 1 penny – meaning that 10p will buy 10 coins, and so on.
But that does not mean that the creator receives 10p for a 10 coin gift.
This is because TikTok operates via its own in-app conversion, changing the value of each gift into a number of diamonds.
How Much Does The Creator Get From Each Gift?
The money that a creator receives from each gift is roughly half the number of coins that were spent on the gift. As such, it seems fair to assume that the value of a diamond equates to half of a coin, which is £0.005.
Having said that, the value of a diamond on TikTok is incredibly difficult to pinpoint exactly because it seems to change on a regular basis.
So, how do you as a user or follower, know how much the creator receives from your gift?
The short answer is that you don’t. Creators receive a portion of the gift value in diamonds, which are converted into real money. But the exchange rate for this conversion changes regularly and is affected by a number of things. The other half of the coin value is kept as commission by TikTok.
So there you have it – a slightly complex answer to the question of TikTok gifts and specifically how much of the value creators receive and get to keep. Are gifts something that you have purchased in the past for creators?
