If you’re looking to build your TikTok profile into a platform for making money, then there are a few different initiatives and features that you need to know about.
TikTok Live gifting is one of them, enabling followers to gift their favourite creators small items during a live stream, that amount back to a financial value. Via this, users can upload real money and convert it into TikTok coins, which can then be used to purchase and share gifts with creators. These gifts convert back down to a financial value which can be withdrawn (after rounds of commission and fees from TikTok).
Another avenue for earning is the TikTok Creator Fund. And it’s this branch of earning potential that we’re focussing on for this article.
What Is the TikTok Creator Fund?
The TikTok Creator Fund was introduced in 2021 as a way to reward creators who create good content and generate high engagement on the platform.
As an initiative, it aims to compensate eligible creators who are considered high achievers on the platform, paying them an amount based on how many views they get on their videos.
The main thing to note about the Creator Fund is that the eligibility criteria is tough, with the more views a creator earns on each video, the better for their income.
Let’s take a closer look at eligibility for the fund and how much creators can earn.
Who Is Eligible for the Creator Fund?
Creators who want to earn from the initiative must sign up for the Creator Fund. In order to sign up, they must meet the following criteria:
- At least 18 years of age at the time of applying
- Have a minimum of 10,000 followers
- Have earned at least 100,000 views over the past 30 days before application
- Comply with TikTok’s guidelines and regulations across their content portfolio
- Be signed up with a Creator profile
How Much Do Creators Earn Through the Fund?
If a creator falls into the eligible bracket, then they can earn money – typically a set amount for every 1,000 views that their content gets.
This amount is reported to be between $0.02 and $0.04 for every 1,000 views. This equates to around $20-$50 for every 1 million views.
Doesn’t sound like much, does it?
Well it’s not – which is why so many creators explore different ways of earning money through the app, including the Creator Fund and gifts as well as brand collaborations and direct marketing of their own website, products, or services.
In short, the Creator Fund is just one way of earning money through TikTok. Creators who want to earn a sustainable income through the platform will need to combine this with other income streams from TikTok, reducing their dependence on this single source of money for views.
Disclaimer: This post is for informational purposes only. We are not affiliated with or endorsed by TikTok or ByteDance. Actual earnings vary, and no results are guaranteed. Please review TikTok’s official policies for accurate information.
