How Often Should You Post on TikTok?

TikTok is a platform built for engagement, with budding influencers and businesses constantly being told that in order to succeed…

TikTok is a platform built for engagement, with budding influencers and businesses constantly being told that in order to succeed they need to be posting regularly and consistently.

But what does that look like with regards to a posting schedule?

Typically, it is recommended that users post at least once per day in order to optimise their reach and grow a loyal following.

Keep reading for some more advice on posting frequency, timelines, and more.

Why is it Important to Post Regularly?

If you want followers to engage with your content, you need to keep giving them fresh content to engage with.

TikTok users log into the platform multiple times per day and can while away hours of free time scrolling through the app’s feed and discovering new videos, trends, and creators. It is only by posting regularly that you will continue to attract their attention and get your content in front of them.

In addition, the TikTok algorithm favours creators and users who post regularly – especially when that content is consistent in its reception and the response exhibited by followers. If content that you post is consistently well received, it will be ranked well by TikTok.

Finally, as well as looking for creators who post regularly, TikTok is always quick to favour new content. So, the more you update and share new posts, the higher the chance of those posts being shown to followers on their newsfeed.

When Should You Post on TikTok?

So, you’ve decided that you want to post every day. Now you need to decide when in the day you’re going to share your updates – and this is where it gets a little more complicated.

You need to determine the best time to post on TikTok, based on your audience.

Difference user groups and different audiences access TikTok and its content at different times. You want to be posting at a time that mimics your audience’ most active time spent on the app – not only when they are scrolling but when they are most active in terms of engagement with TikTok content.

The things you need to assess include:

  • Audience demographic
  • Location and the impact of different time zones, depending on whether your audience is global or not
  • Which day of the week it is, i.e., a weekend or weekday

Should All Your Regular Content Follow the Same Format?

Some of the most successful TikTok accounts out there have an underlying theme which underpins each of their videos and connects their content under a common format.

However, that’s not to say that every video you post has to – or should – follow the same trend.

Where possible, breaking up your standard format with some relevant industry updates, a response to news, or even your own take on a trending challenge or video format, can help to keep your content fresh and your audience interested.

If nothing else, we hope that this article has shown that it’s not just about how often you post but also about when you post and what you post. If you want to achieve success on TikTok and build a sustainable and highly engaged following, you need to pay attention to your posting behaviour and deliver content which is both fresh and insightful.