With 2 billion active monthly users, Instagram is not only one of the largest social media platforms in the world. It is a powerful marketing tool when you know how to use it. Even a small following on Instagram can have a big impact on your overall brand and audience if they are engaged and you take full advantage of this.
Part of your Instagram experience may include recommending sites, products, information, or media to others. For clarity, ease, or to back up a statement, this often requires the use of links. Unfortunately, posting links on Instagram is tricky, since they’re not clickable in most places throughout the site.
The best way to fix this is by placing links in your bio. This article will explore how to add links to your Instagram bio via the app or site.
Why Put a Link in Your Instagram Bio?
Of course, you can still paste a link in the caption of a post or in a comment, even if it isn’t clickable. But having clickable links is a huge advantage, especially if you’re a business, influencer, or content creator.
There is a lot of SEO science behind cross-linking your platforms and using backlinks to increase organic traffic to websites or social media profiles. Putting a link in your bio will encourage your followers to investigate that link and increase your presence on multiple platforms.
Making that link clickable is a huge decider on this, because many users will not follow an unclickable link, even more-so if they’re on mobile. The app doesn’t easily allow text to be copied and pasted, so users would have to manually enter a URL in their browser to follow the link.
So, as you can see, it’s wise to add links to your Instagram bio. Thankfully, this is easy to do on both the app and the site.
How to Add Links to Instagram – Mobile or Computer
To add a link to your Instagram bio, follow these steps:
- Open the Instagram app and navigate to your profile
- Press Edit Profile
- Enter or paste your link into the Website section
- Press the checkmark icon to save the changes
Once you do this, the link will have been added to your profile and it will be visible to anyone who visits.
FAQs
How many links can I add to my Instagram bio?
You can add up to five links to your Instagram bio. You can do this by following the steps listed above and pressing the plus (+) icon to add a new link.
How can I encourage more people to click the link in my bio?
There are some people who will investigate the link in your bio naturally, but many of your followers will not be aware that your link exists. As such, post about it on your feed and stories, and include a call to action.
Can I grow my Instagram account with links?
Sharing links that are informative, add value to content you post, or which connect to your broader internet presence can help grow your account. This is done by making others look to your profile as reliable – with supplemental links, you provide quick, easy access to relevant information, as well as ways to connect with broader content that fits their interests.
However, the two main ways to grow your account are: through consistent and quality posting, and through paid services. If you want to grow your account organically, you will need to be patient and consistent in your posting and content strategy. You can increase the effects if you buy followers and comments to boost your engagement rate from sites like Twicsy, as well as pay for Instagram advertisement. Combining these is the most recommended approach.
