How to Get Famous On Instagram

There are a multitude of celebrities and so-called “famous people” on Instagram – some of whom are well known away…

There are a multitude of celebrities and so-called “famous people” on Instagram – some of whom are well known away from the platform and simply manage a personal account for all of their fans, while others are known as being “Instagram famous”.

In order to become famous on Instagram, you essentially need to garner a large following and establish a community of followers who look out for and consistently engage with your content.

Becoming famous on Instagram is equated to phrases like “going viral”, and can generate opportunities including brand partnerships, collaborations, and a steady stream of income through platform-based ads and campaigns.

In this article, we’re focussing specifically on those who become famous through Instagram – users who are commonly referred to as “influencers” – as opposed to famous people who simply use Instagram as a platform.

What Do You Need In Order To Become Instagram Famous?

To become famous on Instagram you need to have a large and sustainable community of followers.

To earn a large and growing follower count, you need to produce great content – with many influencers and famous account holders choosing a niche or industry that they fit into and building a community around it.

This niche needs to translate across all of your content – with some popular options including fashion accounts, home and interior accounts, lifestyle or hobby accounts, or comedy accounts.

Once you’ve chosen your niche and built your profile around it, it’s time to start building your community.

Starting Your Account (& Your Bid To Become Instagram Famous!)

Influencers and Instagram famous account holders have a few things in common.

  1. They post consistently
  2. They start conversations and encourage tons of engagement
  3. They build relationships and partnerships with brands and businesses relevant to their industry or niche
  4. They use hashtags
  5. They’re passionate about what they post and often have strong opinions

Becoming famous on Instagram means standing out – which is why you so often see the big personalities and borderline-controversial users sparking the most engagement and the highest following. If you want to become Instagram famous, you need a USP (Unique Selling Point) that makes your content different from all the other accounts in the same industry or market.

Checking out the competition forms a big part of any Instagram campaign. This includes researching to see what your competitors are posting and determining how you can approach the same industry but from a unique direction.

You can then get started on producing your content. Keep reading for a few tips on how to create Instagram content that will stand out and catapult your account towards Instagram fame.

Posting Tips To Help You Become Instagram Famous

  • Use hashtags. Research your niche and find out what both other influencers and everyday users are saying within your industry, and what hashtags they use. Implement a strategy which bridges specific tags with more generic and broader ones.
  • Think about ways that you can open and close each post, creating a trademark framework for all your content. It could be a title screen before each reel, or a way that you sign off the end of every post.
  • Highlight your USP in every post so that each one acts as a standalone introduction to your Instagram “brand”. If, for example, you run a home account that’s based on farm life, implement the farm setting into every post. In short… treat every single post like it’s the first one that a new user will see.
  • Bridge “influencer” content with “personal” content. Even if you are looking to build a brand on which to launch your Instagram success, it’s important to combine your more formal content with insight into your personal life and your personality. This is what will make you relatable and will effortlessly support your USP.
  • Make your content cohesive and recognisable in aesthetic and format. This is important across photos, videos, reels, and even captions!
  • Post genuine content and open the floor for conversation and back-and-forth engagement. Some of the best ways to do this include Q&A stories, live streams, and behind-the-scenes updates. Most importantly, don’t forget to respond to comments, DMs, and questions to appear authentic and genuine!
  • Encourage tags and launch sharing campaigns to get your followers to expand your reach to their own groups of friends and followers. This is a quick and easy Call To Action that you can add to a post, to build your own network.
  • Keep followers engaged with occasional exclusive deals, insights, and invitations. If your followers come to expect a high level of engagement with you, they will look forward to opportunities to connect.

The Role of Brand Partnerships

One of the hallmarks of a successful Instagram influencer is a direct connection with brands, that may sponsor ads that they post or gift them free products to discuss and share on their profile.

Brand collaboration is quite cyclic on Instagram – that is, the more you have, the more you get as a result. So, to get started, you might need to shamelessly promote your profile and do some brand marketing for free to build a name for yourself and get the brands to notice you.

Again, this is where having both a niche industry and audience, and a specific USP and point of view is so important. For example, if you manage a fashion account, being especially short or having specific body dimensions can help you to carve out your own niche within an industry.

Brand partnerships can help to grow your profile further, as those who follow and engage with the brand will follow you – and vice versa.

Is Instagram Fame Easy To Build?

It can sometimes feel like there are more “influencers” on Instagram than there are regular people. But the truth is that building fame on Instagram is difficult and can be incredibly fleeting without the right long term strategy.

If you want to become famous on Instagram and manage an account that has a genuine impact and sustainable success, you need to choose an industry or niche which you are passionate about and create genuine connections within that industry.

You might have noticed how many influencers start on Instagram and then go on to start podcasts, star on reality TV shows, and launch books and merchandise. This is because Instagram fame will only take you so far, with sustainable success requiring other ventures to support your social profile.

We could share advice forever on how to become famous on Instagram – but the main starting blocks include choosing your niche, developing a USP in that market, and working on building a community of followers who trust you and want to engage with you.

We hope this helps – and we wish you luck as you strive for Instagram fame and the coveted blue tick!