How to Post a Video on Facebook

From personal updates for friends and family, to marketing for your business, video remains one of the most compelling and engaging forms of content on Facebook.

But how do you upload a video to Facebook and, perhaps more importantly, how do you optimise that content to ensure it inspires high engagement and conversion?

5 Steps to Upload a Video to Facebook

1. Open your Facebook app and select the ‘What’s on Your Mind’ box at the top of your feed
2. Click on the ‘Photo/Video’ button underneath the text box for a new post
3. Find the video that you want to upload and click ‘Done’
4. Add a caption to your video and make any other changes, including cropping or cutting the length of the video and tagging other people or businesses
5. Once you’re happy with the video click ‘Next’

This will take you to a page that’s dedicated to the settings of your post – namely who can see it and when it is shared.

Scheduling is a relatively new feature on Facebook that lets business pages set a future date and time for their post to be shared. Meanwhile, editing the audience and visibility of the post via these settings lets you adjust who can see the post.

Tips for Optimising Video Content on Facebook

Perhaps the most important thing for businesses to realise about posting video content on Facebook is that less is more – particularly when it comes to the length of a video.

Not only should videos be short in length, but they also need to capture the attention of the user within the first couple of seconds, otherwise they will soon scroll on by and start watching something else. The window for attracting interest on social media is incredibly narrow and needs to be optimised with compelling captions and standout headlines.

A few other tips regarding video content include:

• Keep the description concise
• Make videos accessible by adding captions for those watching in silent mode
• Ensure that videos are filmed and shared with the right frame and layout
• Add a CTA to your video and to the caption, and make sure that you respond to any comments you receive

Posting a video is just the first step in using video content to really inspire and capture the interest of customers and followers. You also need to make sure that the video you are posting is high in value and keeps followers coming back for more.