Where do we start?!
TikTok is a minefield of trends and unique content streams, some of which last for seconds while others make the most of the full 10 minute allowance now granted to TikTok users.
Posting on TikTok is undoubtedly the best way to build engagement and really optimise your presence on the platform – but how do you post and what can you do to make sure that every post earns a good response from followers?
3 Steps to Post on TikTok
- Open the TikTok app
- Click on the large plus sign in the centre, along the bottom of the screen
- This will take you into the posting section of the app, inviting you to capture a new image or video, create a text based TikTok, or upload existing visuals from your device camera roll
The more you add to your post in terms of content and visuals, the more TikTok will recommend with regards to suggested songs and sounds – or you can record your own voiceover, choose your own music, or opt for no sound at all.
During the editing process, you can also add filters and extra text or little visual aids – all of which add extra context to your post and help your content to stand out.
When all the editing is complete and you’re happy with your TikTok, you will enter the final adjustments screen which invites you to add a caption and other details. Then, you’re ready to hit ‘Post’ and share your TikTok with the world!
How to Know What to Post
Knowing what to post will depend largely on your chosen niche and on the kind of content that you know your audience want to see.
Some TikTok accounts dedicate every post to comedy and humour, while others are more about motivation, tutorials, or the sharing of tips from a specific industry or market.
Whatever your niche, the best piece of advice that any TikTok influencer will give you is to balance trending content and popular video concepts with unique content that you have curated and created yourself.
There are plenty of ways that you can use TikTok trends to your advantage, but they don’t always have to be fully replicated videos and layouts. Instead, you can use a trending audio clip on your own footage or take something like the POV trend and put your own spin on it.
Knowing When to Post
Again, this will depend on your target audience and on when they are most active.
However, as a general rule it is best to post regularly and with consistency – to show both followers and TikTok itself that you are a reliable creator who delivers good content to followers.
We hope that this helps you to not only post on TikTok but know what and when to post in line with your audience and their expectations. Trial and error is a good approach to early posting, taking learnings and engagement stats and using them to inform future decisions. Happy posting!
