There are countless platforms out there that support all manner of online activities, from building a business to becoming an influencer, creating and launching a podcast, and starting a blog.
Instagram is one of those versatile platforms that supports any and every activity, by giving users an engaging and community-based place to call home.
For bloggers in particular, Instagram makes it possible to reach a wide array of readers by building an online presence which supports your blog topic and niche. Starting with your blog topic of choice, you can proceed to create an Instagram creator or business profile which adds life to your blogs, and which directs prospective readers towards your blog site with a link.
Here are some tips on how to harness the power of Instagram when starting a blog.
1. Use Professional Account Tools
The chances are that if you’re starting a blog, you have something specific you want to talk about – whether it’s giving a voice to a cause that you are passionate about, or simply sharing an insight into your opinions and views on a specific topic.
Having a professional Instagram account helps you to find the right demographic and pool of potential readers, using analytics and profiling.
2. Choose a Topic
If you read the first point above and realised that you don’t yet have that niche or target demographic, then it’s time to take a step back.
Whether you’re starting a blog or building a professional Instagram profile, both platforms are infinitely more valuable if you have a set demographic and target audience that you want to appeal to. Knowing who you’re speaking to and trying to attract will make it easier to decide what to say, how to say it, and when to say it.
It will also help, on Instagram especially, to add visuals to your content.
3. Create Compelling Blog Intros
One of the best ways to support and grow a blog through Instagram is to create a new post to announce and launch each new blog – adding a compelling visual and an even more exciting “teaser” intro to the blog that you can share as your caption.
The image can and should support the story you’re telling in the blog, to create a cohesive experience for readers and Instagram followers alike.
4. Use Instagram To Your Advantage
Yes, that means reels, stories, video content, and more.
Harnessing the power of Instagram to launch and promote your blog means using all of its tools and features to your advantage, creating and backing your blog content in ways which stand out and which will lift the topic off the page (or screen).
5. Think About Design
Finally, even if you’re not planning on selling anything and aren’t really thinking about marketing in a traditional sense, it makes sense to connect your Instagram to the blog itself in terms of design and theming.
Creating a consistent and cohesive journey for readers and followers is a great way of ensuring that they remember you and think to look out for your next updates!
And there you have it – 5 tips to help you make your blog launch a success using the power of Instagram!
