When you use Facebook for Business, you benefit from the accessibility of the platform and its incredible reach, broadening the visibility of both your business and its products or services.
The easiest way to use Facebook as part of your digital marketing strategy for your business is by building a Facebook page. While you can have a Facebook profile for your business, accessing professional mode (a tool often favoured by creators), having a business page allows you to unlock ads, audience insight, and so much more.
How to Create a Business Page
Creating a new Facebook page for your business couldn’t be easier.
Simple navigate to the ‘Pages’ content block on your Facebook menu and select the ‘Create’ button, then opt for ‘Public Page’ to help unlock the widest audience and the most sustainable growth.
Once you’ve started the process of creating a page, you need to come up with a name and basic information that will ensure that anyone who finds your page knows that it’s linked to your business. Most business owners will use their business name as the basis for the page, and then create a bio that introduces their business vision, products and/or services.
Once your page has been built, you’ve chosen a good image to represent that business (usually the business logo), and you’ve come up with a strategy for posting, it’s time to start building your audience…
How to Boost Your Business Page Audience
When you set up a Facebook page, you have the option to invite your existing Facebook friends to like and interact with your page as a starting point.
Best practise for a business page is to make every aspect of the page ‘Public’ so that new users can be invited by their friends and can also discover the page via their own search.
You can also post the page link in local and relevant groups, share it to your own profile, and create a QR code that you can advertise in physical business locations.
Once you’ve started building an audience, boosting your businesses Facebook presence comes down to three main things:
- A good advertising strategy
- A valuable community
- Great content and customer service
Using Facebook Ads for Business Growth
Facebook ads allow you to create a profile for paid ads, that takes your top performing content and turns it into a paid ad with a wider reach, CTA button, and a target demographic that you have chosen.
In order to access the ads tool you need to create a profile in the Meta Business suite.
Building a Community
Just as important as ads and direct marketing is the formation of a community, especially if you want Facebook to become an integral touchpoint in both discovery and conversion for new customers of your business.
This means not only starting conversations on Facebook and responding to comments, but also making your page a valuable place to be. Share exclusive discounts and host giveaways, offer access to live streams, create collaborative content with other creators and business owners, and always reply to questions and comments as part of your customer service strategy.
Posting Strategy and Plan
Having a Facebook page for your business means keeping users updated – but not posting too often.
The best kind of strategy should be geared towards the audience that you know interacts with your business through Facebook specifically. This means using the insight data that you get from your page, and tailoring your content based on the demographic that engages with your Facebook content most often.
Is Facebook Good for Business?
Yes, provided your target audience uses Facebook as one of their digital touchpoints.
Facebook is a good way to not just build a community of customers and followers for your business, but also to facilitate and support discovery for new customers.
It all comes down to the page that you build and the content plan you create that consistently adds value to their Facebook browsing experience.
We hope this both helps and inspires you when it comes to using Facebook for business!
