TikTok is a minefield of symbols and icons, each boasting its own meaning among users and creators alike.
While some icons have become an integral part of the user experience on TikTok and have become recognisable with similar icons across other platforms too – yes, heart-shaped like button, we’re looking at you! – others are more unique.
The yellow eye is a particularly new icon which has not yet become a staple on TikTok. As such, many are drawn towards articles like this which seek to explain its meaning and usage.
In short, the yellow eye is believed to be an icon which indicates all the followers who have viewed a video that you’ve posted. It is an icon that creators can see, that lets them know which of their followers have seen and viewed a video.
Some are saying that the yellow eye is only visible for the first 7 days after a video has been posted, giving creators limited time to assess the reach and popularity of their video. However, others say it sticks around for a lot longer – underlining different experiences for different users.
Is the Yellow Eye Good or Bad?
Here’s the thing.
The yellow eye indicates that a follower has watched a video, but not that they have interacted with it, liked it, or shared it.
So, do we interpret this as an icon which shows a video has been watched and enjoyed by the user?
Or is it a sign that a follower is disinterested by the content because they haven’t liked or engaged with it?
The truth is that until TikTok confirms what the yellow eye means, a lot of this is speculation and guesswork. But if you’re a creator and have seen the yellow eye appear next to the names of followers who have viewed your videos, do you view it as a positive or a negative sign?
