Your Instagram bio is a snapshot of who you are, as an individual user, or what your business represents as a brand. Whether you are running a personal account, developing an image as an influencer, or marketing for your business, your bio is important. After all, Instagram has around 2 billion active monthly users; you need to stand out from the crowd to make a splash.
Here’s what you should know about IG bios and the information they should ideally contain.
What is an Instagram Bio?
Your Instagram bio is a brief description of you, your brand, or your business. It can be up to 150 characters long and you can include hashtags and emojis if you wish. Is this really important, though?
Psychological Science indicates that it takes just 7 seconds for people to form an impression of someone. This means that your bio could be responsible for how the majority of your followers see you.
Think of this as your introduction to any new users that visit your profile. Is your account interesting, informative, or fun enough for them to stick with you? What the bio can dictate that. So, let’s explore what to put in your bio for Instagram.
What to Put in an Instagram Bio?
So, what should you put in your Instagram bio? This depends entirely on your niche and what image you want to present. Here are details most commonly included in Instagram bios:
- Job title, company name, or niche
- Notable achievements or awards
- Contact information
- Relevant hashtags
- A call-to-action
What you include in your bio is a matter of your niche and your goals. For example, if you are trying to build a career as an influencer or market a brand, what you include will likely be different than if you simply have a personal account. Knowing how to use your information to write a great bio for Instagram is the most important step.
How to Write a Bio for Instagram That Gets Attention
When it comes to writing a great Instagram bio, you should know that brevity is key. Make your message as short and clear as you can.
To start, figure out who your ideal audience is. For example, if you want to be a fitness influencer, focus on your achievements in that area, use fitness hashtags, or give information about your personal brand.
Next, consider adding a link to your bio using the link function. If you have a personal blog, a dedicated Facebook account, or a YouTube channel, add a link.
Finally, don’t be afraid to put some of your own personality into your bio. A sparse, professional bio might work for a business, but it probably won’t be as effective for an influencer or personal profile.
Can I add links to my Instagram bio?
Yes, you can add clickable links to your Instagram bio. You can do this by editing your profile; press the Edit Profile option and then Add Link.
You will see two options: Add Facebook Link and Add External Link. Once you have added your link, press the checkmark to finalize the addition.
Should I put hashtags in my Instagram bio?
Adding one or two relevant hashtags in your Instagram can help to bring relevant traffic to your profile, but remember that you have limited space in your bio. As such, it’s important that you only use the best hashtags for your niche, and ensure they don’t take too much space from more vital information.
How often should I change my Instagram bio?
You can edit your Instagram bio once every 14 days. However, if you are trying to create a sense of brand continuity, it is best to leave it as is, unless changing it is necessary for updates or rebrands.