Creator Studio was a tool on Facebook, favoured by creators who wanted to be able to publish posts, monitor engagement, and see insights across their Facebook presence.
As a leading tool for creators and businesses, the Creator Studio was designed for those who manage a professional profile or page.
But with Facebook consistently changing its approach to the platform and how it works, the Creator Studio has become embedded into the wider Meta Business Suite – offering a more comprehensive approach to page and profile management.
So, while the Creator Studio no longer exists on its own, it has become part of the Meta Business Suite of tools and insights for users – marking a huge improvement on how and when users can access the tools.
Comparing Meta Business Suite With Creator Studio
The Creator Studio tool enabled users to create content and track its engagement and metrics.
The Meta Business Suite is a broader tool which covers these features, but also enables users to customise content for Facebook and Instagram at the same time, and schedule content in advance to make posting more efficient.
Some of the leading features of the Business Suite include:
- Managing monetisation of content
- Managing conversations with audiences and customers
- Access the Games Streaming dashboard for gamers
- Manage and schedule content across both Facebook and Instagram where your accounts are linked
In short, Meta Business Suite is the new and improved Creator Studio, which includes everything the studio offered and more.
How to Access the Meta Business Suite
All Facebook users with a business page or professional profile have access to the Business Suite. They can also extend permissions and access to the Business Suite beyond their own device, sharing the access with other users who are part of the business or professional profile.
NOTE: Any users who relied on Creator Studio were automatically enrolled onto the Meta Business Suite with the change, meaning that you won’t have needed to change anything to unlock the broader access to creative tools.
Happy creating!
